Tech Nation - Nintendo and Fuzzy Thinking
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10/30/1993 - Nintendo and Fuzzy Thinking
Dr. Moira Gunn speaks with David Sheff, author of "Game Over--Nintendo
Zapped an American Industry, Captured Your Dollars, and Enslaved Your
Children." He discusses how and why Nintendo appeals to our youth, as
well as how the video game industry started in America. While the
American companies remained in disarray, the Japanese company,
Nintendo, captured the market. Listeners will learn about the
all-encompasing marketing plan of Nintendo and the myriad of lawsuits
which have been brought in an attempt to break its hold.
Moira also speaks with Bart Kosko, a professor at the University of
Southern California. His article on Fuzzy Logic appeared in the July,
1993 issue of Scientific American. Dr. Kosko expands on the theory of
Fuzzy Logic, relating it to all of Western philosophy and thinking,
and discusses why it is important that anyone other than scientists
should know about fuzzy logic. He is the author of the new book "Fuzzy
Thinking--The New Science of Fuzzy Logic."
SND TechNation_Nintendo.mp3
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