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          Apple TV Subscriptions Jump from $12.99 to $14.99 Per Month

   Adam Engst

   At Deadline, [1]Jill Goldsmith writes:

     Apple TV is the latest streamer to raise rates, announcing this
     morning that the monthly subscription price for the service will
     increase in the U.S. for new and existing subscribers as of August
     28.

     The new monthly price is now $14.99 (from $12.99) and the annual
     price is up to $119 from $99.

   The [2]Apple One Individual tier also increases from $19.95 to $21.95,
   directly incorporating the $2 increase. However, although the Apple TV
   annual plan went up $20 to $119, it continues to break Apple's usual
   rule of annual prices being 10 times the monthly fee'a pattern that
   started last year (see '[3]Apple TV+ Monthly Price Increases to
   $12.99,' 22 August 2025).

   These hikes mean Apple TV's price has increased 50% in just two years,
   and 200% since its 2019 launch. To an extent, that makes sense'Apple is
   spending a lot on original content that is being well-received. But it
   also matches the trend of increasing prices across the streaming
   industry: [4]Paramount+ went up across its plans in January (Essential
   up $1 to $9, and Premium up $1 to $14); [5]Netflix raised prices in
   March (Standard up $2 to $19.99, Premium up $2 to $26.99); [6]Peacock
   bumped prices in August (Peacock Select up $1 to $8.99, Premium up $2
   to $12.99, and Premium Plus up $3 to $19.99), and [7]Disney will raise
   the legacy bundle of Disney+, Hulu, and ESPN Select by $3 to $27.99
   later this month.

   As the prices increase, expect more people to subscribe to watch a
   specific show or two and then cancel. I'm coming up on another cycle of
   subscribing to Apple TV to catch up on the shows we enjoy there. But I
   doubt it will last more than a month or two'and perhaps Apple will give
   me some free months when I buy my next iPhone.

References

   1. https://deadline.com/2026/08/apple-tv-raises-rates-monthly-annual-plans-1237061804/
   2. https://www.apple.com/apple-one/
   3. https://tidbits.com/2025/08/22/apple-tv-monthly-price-increases-to-12-99/
   4. https://www.cnet.com/tech/services-and-software/paramount-plus-price-hike-2026/
   5. https://variety.com/2026/tv/news/netflix-raising-prices-second-time-in-a-year-1236700999/
   6. https://deadline.com/2026/08/peacock-raises-prices-across-plans-1237044536/
   7. https://www.yahoo.com/entertainment/tv/articles/disney-quietly-raises-price-hulu-120000767.html

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