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           Reuters Exposes Meta's Tactics to Avoid Scam Ad Oversight

   Adam Engst

   In a Reuters Special Report, [1]Jeff Horwitz writes:

     As regulators press Meta to crack down on rogue advertisers on
     Facebook and Instagram, the social media giant has drafted a
     "playbook" to stall them. Internal documents seen by Reuters reveal
     its tactics, including efforts to make scam ads "not findable" when
     authorities search for them.

   In the same vein as Sarah Wynn-Williams's book [2]Careless People: A
   Cautionary Tale of Power, Greed, and Lost Idealism, Horwitz paints a
   damning picture of Meta as a company that would rather deflect
   regulation than lose revenue from scam advertising. It's both
   understandable and appalling: understandable that a company like Meta
   would balk at spending $2 billion to develop universal verification
   that would reduce revenue by 4.8%, and appalling that the revenue at
   stake'as much as $7 billion annually'comes from scam ads that victimize
   real people.

   [3]Read original article

References

   1. https://www.reuters.com/investigations/meta-created-playbook-fend-off-pressure-crack-down-scammers-documents-show-2025-12-31/
   2. https://en.wikipedia.org/wiki/Careless_People
   3. https://www.reuters.com/investigations/meta-created-playbook-fend-off-pressure-crack-down-scammers-documents-show-2025-12-31/

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