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                      iMore Shuts Down, Archives to Remain

   Adam Engst

   At the now-moribund iMore, [1]Gerald Lynch writes:

     Dig out your old iPod and fire up your 'Songs to cry to' playlist, I
     come bearing sad news. After more than 15 years covering everything
     Apple, it's with a heavy heart I announce that we will no longer be
     publishing new content on iMore.

   It's always sad to see a longstanding Apple-focused publication close
   its doors, but at least iMore's archives will remain online. I'd be
   interested to learn more about what drove this business decision'like
   AnandTech, iMore was owned by publication aggregator Future PLC (see
   '[2]AnandTech Ceases Publication, Maintains Archives and Forums,' 31
   August 2024). Lynch notes:

     The world of publishing is forever evolving too, as do the forms of
     technology journalism that look to shine a light on the industry.
     iMore leaves the stage at a pivotal crossroads for online
     publishing, where the battle for readers' time and attention is more
     demanding than ever before, and the aforementioned AI advances and
     search discovery methods further complicate the playing field. It's
     been a joy to serve such a passionate readership over the years, but
     it's time to pass the baton to new writers, new sites, and new
     formats.

   As we found many years ago, serving ads to eyeballs is a tough
   business, and I assume that a conflation of factors reduced iMore's
   revenues to the point where it was no longer sustainable to generate
   content.

   [3]Read original article

References

   1. https://www.imore.com/apple/one-more-thing-goodbye-from-imore
   2. https://tidbits.com/2024/08/31/anandtech-ceases-publication-maintains-archives-and-forums/
   3. https://www.imore.com/apple/one-more-thing-goodbye-from-imore

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