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#Post#: 50--------------------------------------------------
Scarcity particularly in the frauduct world
By: payel Roy Date: August 30, 2023, 3:33 am
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For example, I’m sure you’ve seen aggressive marketers claiming
there are only so many places/products left, in an attempt to
make you perceive scarcity, so you’re more inclined to act
impulsively. Cialdini notes: “According to psychological
reactance theory, people respond to the loss of freedom by
wanting to have it more. This includes the freedom to have
certain goods and services. As a motivator, psychological
reactance is present throughout the great majority of a person's
life span. However, it is especially evident at a pair of ages:
"the terrible twos" and the teenage years. Both of these periods
are characterized by an emerging sense of individuality, which
brings to prominence such issues as control.
Individual rights, and freedoms. People at these ages are
especially sensitive to restrictions”. People are most attracted
to scarcity when they are newly scare i.e. they haven’t always
been Phone Number Data
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scarce, and secondly,
when other people are competing for the same resources. In terms
of a website, these two concepts could be combined. Time is both
running out, and demand has been overwhelming. This is also a
form of social proof, of course. Summary Seth Godin said “All
Marketers Are Liars” There are elements of manipulation and
story-telling.
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b/wp-content/uploads/2023/08/image_2023_08_29T07_20_58_965Z-300x
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In marketing, and no doubt you can see these concepts in some of
the worst examples of web marketing. But they also exist in some
of the best. And no doubt we all use some of these techniques,
possibly unknowingly, in our everyday lives. These ideas can be
very powerful when combined on a website. Try evaluating your
competitors against each of the six categories. Have they used
them well? Overused them? Then audit your own site, experiment
and track changes. A little effort spent on persuasion can go a
long way to maximizing the value of the traffic you have already
won. The Death of SEO [Infographic] Over the weekend Google did
an update which continues their trend of diminishing the value.
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