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       In any language It is good to remember
   DIR By: sakib5599
       Date: September 2, 2023, 11:33 pm
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       That a text does not have to be business-like if you want to
       appear reliable. Business texts with difficult words and jargon
       will show that you have knowledge, but it will not appeal. You
       even seem dumber if you use difficult words. Esmeralda explains
       why this is the case in her article. People like personality. If
       they get the feeling they're talking to a friend, this builds
       trust faster than difficult and distant texts. A good example of
       this is IKEA. Facebook post from IKEA. Facebook post from IKEA
       (April 17, 2023) 3. Look at your current tone of voice If you've
       had a business for a while.
       It's important to look at what tone of voice you're Telegram
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       currently (unconsciously)
       using. Analyze how the target group has reacted to this and find
       out which ways of communicating have worked and which have not.
       If you want to create a new tone of voice because you notice
       that the current one is not working, first map out the problems
       in your way of communicating. This way you can start your new
       tone of voice with a clean slate! 4. Write down the tone of
       voice for your employees The rule that you address the target
       group with 'you' or 'you', that is soon clear. But around that
       it can get unclear.
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       Therefore, make sure that a manual is available for employees
       that clearly shows what the tone of voice is. This way you
       prevent every employee from communicating slightly differently.
       Three things that should be included in your handbook are: The
       style. Think about things like using or not using English terms,
       or using abbreviations in your texts. A list of character traits
       that should be reflected in the text. Including short examples
       of how those character traits 'sound' in a text. A short list of
       absolute no-go's in your tone of voice. 5. Apply your tone of
       voice to social media.
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