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#Post#: 100--------------------------------------------------
They open emails constantly and buy once a month
By: Rasel Rasel Date: September 16, 2023, 4:38 am
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That's why series and soap operas end an episode or chapter at
the highest point of tension, because they want the viewer to
come back the next day or do a marathon to find out what happens
next. This is known as the mental anticipation trigger. Not
knowing what will happen in the future makes us create
expectations and makes us curious to discover the ending. We
need to find out whether our expectations will come true or not.
Your objective should be to keep your audience's attention until
they reach your call to action , that is, until the moment you
finalize the offer and they need to decide whether they are
going to buy or not.
To do this, you need to create moments of tension in your story
that keep the audience's attention until the end. Count your
failures Jeff Wise, a science writer, did an experiment. He
showed a map of two different countries: one country was big and
the other was small, and asked the Phone Number List
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interviewees a question. If both
countries were at war, which would you root for? The only
information people had about countries was their size. Which of
the two options do you think the participants chose? If you
think most people chose the bigger country, you're wrong! Most
people chose the smaller country. Theoretically, the one who had
the least chance of winning.
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Generally speaking, people connect more easily through failures
than successes. Everyone has flaws. Everyone has experienced
failure. If you tell your audience part of your mistakes, not
only will they connect with you, they will also root for you.
People like stories of overcoming. Of people who lost everything
and then won it back. Of people who had to struggle a lot before
being successful. When you talk about your failures, your
audience trusts you. She knows you're not just telling her the
good stuff, you're telling her the truth.
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