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#Post#: 91--------------------------------------------------
Crazy Domains: Crazy Easy for the Crazy Busy (2015)
By: Sylwia Date: January 10, 2018, 5:39 pm
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Three ads with Rhys Darby!
Kev of All Trades
HTML https://www.youtube.com/watch?v=b6UkQw1ihBs
Gorgeous Greta
HTML https://vimeo.com/152240282
Stuff Your Loved Ones
HTML https://vimeo.com/173551926
HTML http://www.campaignbrief.com/2015/06/crazy-domains-launches-crazy-e.html
[quote]Crazy Domains launches 'Crazy Easy for the Crazy Busy'
campaign via BWM Dentsu
Friday 12, June 2015 by Ricki
Following a competitive pitch, Crazy Domains appointed BWM
Dentsu to develop a new marketing platform for the company based
on its shift to an affordable premium service positioning.
The company is re-launching this month based on the insight that
online services need to be 'Crazy Easy for Crazy Busy' business
owners.
[...]
The campaign casts Rhys Darby as the crazy busy protagonist in
five small business scenarios. Darby is known to many
Australians for his role as Murray in Flight of the Conchords
and has moved to LA to build his international comedy and acting
career.
Says White: "Casting Rhys was integral to bringing the idea to
life. Not only is he truly likeable onscreen, but his ability to
invent characters and ad-lib on the scripts working with
director, Taika Waititi, was always going to give the work a
really fresh and unique feel."
The campaign will launch with a sponsorship of the Comedy
Channel's Open Slather and three 45 second brand TVCs across
FTA:
• 'Small Town' features Rhys as a small business owner juggling
three jobs to keep a customer happy; he is a mechanic, a
hairdresser and a milliner, while at the same time trying to set
up a website for his businesses.
• "Taxidermy" features Rhys as a less than competent taxidermist
guiding his new assistant through the ropes.
• "Physio" features Rhys as a female masseuse with 'very
special' hands giving a small business owner a little online
advice.
All the spots help communicate Crazy Domains' five easy steps to
creating an online presence for small business, (Get a Name; Get
a Site; Get Hosting; Get Email and Get Found), but this is just
the beginning. The campaign has a number of fun and rewarding
layers.
Says White: "Rhys's characters continue to feature throughout
the campaign in pre-rolls, outdoor, and digital display. We've
even built terrific sites for the characters using Crazy
Domains' own tools."[/quote]
#Post#: 117--------------------------------------------------
Re: Crazy Domains: Crazy Easy for the Crazy Busy (2015)
By: Sylwia Date: January 18, 2018, 5:15 pm
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Taika's post on instagram from February 14, 2016
[img width=500]
HTML https://i.imgur.com/8xsc3oT.jpg[/img]
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