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       #Post#: 84--------------------------------------------------
       2degrees: Broadband Made Simple (2015)
       By: Sylwia Date: January 10, 2018, 4:19 pm
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  HTML https://www.youtube.com/watch?v=b5K2eH8HPrQ
  HTML http://www.mad-daily.com/special-taika-waititi-launch-2degrees-broadband/
       [quote]Special & Taika Waititi launch 2degrees broadband
       July 29, 2015
       Special Group has created a launch campaign for 2degrees
       official entry into the broadband market. The Brilliantly Simple
       Broadband campaign launches this week with digital, social, OOH,
       TV and print.
       2degrees ceo Stewart Sherriff says it’s almost six years since
       2degrees changed the way New Zealanders think about mobile and
       he says it intends to do the same with broadband.
       “Kiwis have told us the broadband market is too complex,” he
       says. “There are so many different plans to choose from, it’s
       hard to navigate through the jargon and actually work out what
       is right for them.
       “They have also told us they want a reliable connection, quality
       customer service and, most importantly, simple pricing and
       plans. From today, we deliver just that and make the choice and
       process simple for our customers.”
       2degrees is offering two very simple plans – 80Gb for $69 and an
       Unlimited plan for $89. New and existing 2degrees Pay Monthly
       mobile customers will also receive a $10 discount on a bundled
       package.
       Special Group has brought to life this promise, with the help of
       director Taika Waititi, by breaking down the entire country into
       just two types of people.
       Are you a cat person or a dog person? Are you a handshaker or a
       hugger? Do you prefer red wine or white? And when it comes to
       broadband – do you use the internet a bit? Or a lot?
       Those who join 2degrees broadband will also get NEON free for
       six  months.
       Sherriff said the partnership with Sky NEON is a major coup for
       the company. “In a world where content is king, we’re excited to
       partner with Sky NEON, a premium content provider which will see
       our customers get unlimited access to a world of leading movies
       and TV on demand – and it’s all on us for the first six months.”
       He said another key feature of 2degrees’ broadband is ‘best
       connection’. “We will always ensure customers are on the best
       possible connection to their home – even fibre, for no extra
       cost. And if a customer is already with 2degrees broadband and a
       better connection becomes available, we’ll let them know and
       offer them an update for free.”
       CREDITS
       Director: Taika Waititi
       Film Company: Curious
       Agency: Special Group
       Creatives: Steve McCabe, Tony Bradbourne, Kim Frazer, Rob Jack
       Producer: Nigel Sutton
       Production Assistant: Rebecca Casey
       Photographer: Derek Henderson
       Account team: Sam Parsons, Stu Mallarkey
       Strategic Director: Teresa Harris[/quote]
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