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       #Post#: 84--------------------------------------------------
       2degrees: Broadband Made Simple (2015)
   DIR By: Sylwia
       Date: January 10, 2018, 4:19 pm
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  HTML https://www.youtube.com/watch?v=b5K2eH8HPrQ
  HTML http://www.mad-daily.com/special-taika-waititi-launch-2degrees-broadband/
       --- Quote ---
       > Special & Taika Waititi launch 2degrees broadband
       >
       > July 29, 2015
       >
       > Special Group has created a launch campaign for 2degrees
       official entry into the broadband market. The Brilliantly Simple
       Broadband campaign launches this week with digital, social, OOH,
       TV and print.
       >
       > 2degrees ceo Stewart Sherriff says it’s almost six years since
       2degrees changed the way New Zealanders think about mobile and
       he says it intends to do the same with broadband.
       >
       > “Kiwis have told us the broadband market is too complex,” he
       says. “There are so many different plans to choose from, it’s
       hard to navigate through the jargon and actually work out what
       is right for them.
       >
       > “They have also told us they want a reliable connection,
       quality customer service and, most importantly, simple pricing
       and plans. From today, we deliver just that and make the choice
       and process simple for our customers.”
       >
       > 2degrees is offering two very simple plans – 80Gb for $69 and
       an Unlimited plan for $89. New and existing 2degrees Pay Monthly
       mobile customers will also receive a $10 discount on a bundled
       package.
       >
       > Special Group has brought to life this promise, with the help
       of director Taika Waititi, by breaking down the entire country
       into just two types of people.
       >
       > Are you a cat person or a dog person? Are you a handshaker or
       a hugger? Do you prefer red wine or white? And when it comes to
       broadband – do you use the internet a bit? Or a lot?
       >
       > Those who join 2degrees broadband will also get NEON free for
       six  months.
       >
       > Sherriff said the partnership with Sky NEON is a major coup
       for the company. “In a world where content is king, we’re
       excited to partner with Sky NEON, a premium content provider
       which will see our customers get unlimited access to a world of
       leading movies and TV on demand – and it’s all on us for the
       first six months.”
       >
       > He said another key feature of 2degrees’ broadband is ‘best
       connection’. “We will always ensure customers are on the best
       possible connection to their home – even fibre, for no extra
       cost. And if a customer is already with 2degrees broadband and a
       better connection becomes available, we’ll let them know and
       offer them an update for free.”
       >
       > CREDITS
       >
       > Director: Taika Waititi
       > Film Company: Curious
       > Agency: Special Group
       > Creatives: Steve McCabe, Tony Bradbourne, Kim Frazer, Rob Jack
       > Producer: Nigel Sutton
       > Production Assistant: Rebecca Casey
       > Photographer: Derek Henderson
       > Account team: Sam Parsons, Stu Mallarkey
       > Strategic Director: Teresa Harris
       --- End Quote ---
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