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       #Post#: 57--------------------------------------------------
       Optimum: MIDWULS (2013)
       By: Sylwia Date: January 8, 2018, 10:23 am
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  HTML https://www.youtube.com/watch?v=ENr0BMloGS0
  HTML http://hungryman.com/14318/whoa-awesome-new-spot-taika-thats-so-mid-wuls/
       [quote]Developed out of the quirky folks at Mother NY, the
       latest ad features Optimum’s newest effort in characterizing
       their telephone number. Out the door goes Micheal Bolton, and in
       strolls the newest craze to hit the airwaves, “MID-WULS”. It’s
       supposed to describe the incredible feeling you get when you
       finally get Optimum. The spot has already been picked up on
       Creativity.[/quote]
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