DIR Return Create A Forum - Home
---------------------------------------------------------
World of Taika Forum
HTML https://worldoftaika.createaforum.com
---------------------------------------------------------
*****************************************************
DIR Return to: Commercials
*****************************************************
#Post#: 53--------------------------------------------------
NZ Transport Agency: Blazed (2013)
By: Sylwia Date: January 8, 2018, 9:28 am
---------------------------------------------------------
HTML https://www.youtube.com/watch?v=P8KAaf45g5U
[quote]maoritelevision: Three Maori boys find themselves in a
situation familiar to most kids growing up in New Zealand -
sitting outside in the car, waiting for one of their dads to
come out and drive one of them home. The only thing is, the dad
has been blazing, and the kids know it. We watch them change
from comical to contemplative, as they examine their own
awareness of their dads' behaviour in the raucous, imaginative
way only young boys can.[/quote]
HTML https://www.instagram.com/p/Zq_AZbDasj/
[quote]taikawaititi: Yes, I get to shoot commercials on black &
white film.[/quote]
#Post#: 54--------------------------------------------------
Re: NZ Transport Agency: Blazed (2013)
By: Sylwia Date: January 8, 2018, 9:42 am
---------------------------------------------------------
HTML http://commscouncil.nz/news/blazed-a-path-to-axis-glory/
[quote]
HTML https://imgur.com/nJBILqE.jpg
2014 CAANZ Grand Axis Winner – Clemenger BBDO Photo credit: RiK
Photography
BLAZED a path to Axis glory
Posted 6 March 2014.
​At a sell-out event at the Viaduct Events Centre in
Auckland last night, emceed by Newstalk ZB’s Andrew Dicks, 800
advertising types came together to celebrate the industry’s best
creative work of the past year.
The highly coveted Grand Axis was awarded to Clemenger BBDO for
their New Zealand Transport Agency (NZTA) film Blazed. The
trophy will sit alongside the Grand Prix the film was awarded in
Screen Content and a further 4 Gold Axis awards Clemenger BBDO
received; 3 in Screen Content and 1 in Craft for copywriting.
Blazed also won a Grand Prix in Craft Direction for Curious Film
who added another Gold in Direction and two Silver Axis Awards.
The NZTA wanted to persuade Maori dads to reassess their
currently held belief that driving stoned is safe. ‘Blazed’
resonated with these men because it referenced a short film that
was already dear to their hearts: ‘Two cars, One Night’ (2004)
made by famous New Zealand Maori Director Taika Waititi.
“Taika was the logical director, as we knew his insights into
the culture would lend the project a much deeper level of
authenticity with our target audience” said Phillip Andrew
struggling to hold on to his armful of Axis Awards.
The Executive Judges agreed this film had so much integrity, the
performances were so real and the writing so sharp.
Other big winners included the NZI Devil’s Chair which was
awarded a Grand Prix in the Craft of Animation/ Design/ Visual
Effects to Assembly. The Devil’s Chair also saw Assembly awarded
two further Gold Axis awards and one to DraftFCB New Zealand in
the TV Single Commercial Above 30 seconds category.
The Executive Judging panel felt both Blazed and Devil’s Chair
were faultless examples of their respective crafts, which made
it impossible for them to elevate one and therefore agreed to
award both a Craft Grand Prix in recognition of this. (…)
For the complete list of results including silver and bronze
winners, please visit the CAANZ website: www.caanz.co.nz[/quote]
HTML http://hungryman.com/16186/taika-wins-an-award-award/
[quote]Taika Wins an Award Award
No, you’re not having a stroke or seeing double, Taika took home
the gold at last night’s 35th annual AWARD Awards
HTML http://awardonline.com/awards/about-awards.
To hear them tell
it, the AWARD Awards is “The Australasian Writers and Art
Directors Association – now in its 35th year is the single most
important regional awards show. It has a membership of the
finest creative minds from New Zealand, to South East Asia and
across the states of Australia.” Taika took home the gold in the
category of TV Commercial Over :30 for his adorable and
disconcerting spot “Blazed” for the New Zealand Transport
Agency, and then he took home the silver in Direction, Editing &
Online film for the same spot. You can see a solid list of
winners on Campaign Brief
HTML http://www.campaignbrief.com/2014/03/24-gold-pencils-awarded-at-35t.html.
Way to bring home the AWARD Awards, Taika Taika… oh, crap. Now
they’ve got me doing it it.[/quote]
HTML https://imgur.com/uAiRcj6.jpg
*****************************************************