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       #Post#: 53--------------------------------------------------
       NZ Transport Agency: Blazed (2013)
   DIR By: Sylwia
       Date: January 8, 2018, 9:28 am
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  HTML https://www.youtube.com/watch?v=P8KAaf45g5U
       --- Quote ---
       > maoritelevision: Three Maori boys find themselves in a
       situation familiar to most kids growing up in New Zealand -
       sitting outside in the car, waiting for one of their dads to
       come out and drive one of them home. The only thing is, the dad
       has been blazing, and the kids know it. We watch them change
       from comical to contemplative, as they examine their own
       awareness of their dads' behaviour in the raucous, imaginative
       way only young boys can.
       --- End Quote ---
  HTML https://www.instagram.com/p/Zq_AZbDasj/
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       > taikawaititi: Yes, I get to shoot commercials on black & white
       film.
       --- End Quote ---
       #Post#: 54--------------------------------------------------
       Re: NZ Transport Agency: Blazed (2013)
   DIR By: Sylwia
       Date: January 8, 2018, 9:42 am
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  HTML http://commscouncil.nz/news/blazed-a-path-to-axis-glory/
       --- Quote ---
       >
       >
  HTML https://imgur.com/nJBILqE.jpg
       > 2014 CAANZ Grand Axis Winner – Clemenger BBDO Photo credit:
       RiK Photography
       >
       > BLAZED a path to Axis glory
       >
       > Posted 6 March 2014.
       >
       > ​At a sell-out event at the Viaduct Events Centre in
       Auckland last night, emceed by Newstalk ZB’s Andrew Dicks, 800
       advertising types came together to celebrate the industry’s best
       creative work of the past year.
       >
       > The highly coveted Grand Axis was awarded to Clemenger BBDO
       for their New Zealand Transport Agency (NZTA) film Blazed. The
       trophy will sit alongside the Grand Prix the film was awarded in
       Screen Content and a further 4 Gold Axis awards Clemenger BBDO
       received; 3 in Screen Content and 1 in Craft for copywriting.
       >
       > Blazed also won a Grand Prix in Craft Direction for Curious
       Film who added another Gold in Direction and two Silver Axis
       Awards.
       >
       > The NZTA wanted to persuade Maori dads to reassess their
       currently held belief that driving stoned is safe. ‘Blazed’
       resonated with these men because it referenced a short film that
       was already dear to their hearts: ‘Two cars, One Night’ (2004)
       made by famous New Zealand Maori Director Taika Waititi.
       >
       > “Taika was the logical director, as we knew his insights into
       the culture would lend the project a much deeper level of
       authenticity with our target audience” said Phillip Andrew
       struggling to hold on to his armful of Axis Awards.
       >
       > The Executive Judges agreed this film had so much integrity,
       the performances were so real and the writing so sharp.
       >
       > Other big winners included the NZI Devil’s Chair which was
       awarded a Grand Prix in the Craft of Animation/ Design/ Visual
       Effects to Assembly. The Devil’s Chair also saw Assembly awarded
       two further Gold Axis awards and one to DraftFCB New Zealand in
       the TV Single Commercial Above 30 seconds category.
       >
       > The Executive Judging panel felt both Blazed and Devil’s Chair
       were faultless examples of their respective crafts, which made
       it impossible for them to elevate one and therefore agreed to
       award both a Craft Grand Prix in recognition of this. (…)
       >
       > For the complete list of results including silver and bronze
       winners, please visit the CAANZ website: www.caanz.co.nz
       --- End Quote ---
  HTML http://hungryman.com/16186/taika-wins-an-award-award/
       --- Quote ---
       > Taika Wins an Award Award
       >
       > No, you’re not having a stroke or seeing double, Taika took
       home the gold at last night’s 35th annual AWARD Awards
  HTML http://awardonline.com/awards/about-awards.
       To hear them tell
       it, the AWARD Awards is “The Australasian Writers and Art
       Directors Association – now in its 35th year is the single most
       important regional awards show. It has a membership of the
       finest creative minds from New Zealand, to South East Asia and
       across the states of Australia.” Taika took home the gold in the
       category of TV Commercial Over :30 for his adorable and
       disconcerting spot “Blazed” for the New Zealand Transport
       Agency, and then he took home the silver in Direction, Editing &
       Online film for the same spot. You can see a solid list of
       winners on Campaign Brief
  HTML http://www.campaignbrief.com/2014/03/24-gold-pencils-awarded-at-35t.html.
       >
       > Way to bring home the AWARD Awards, Taika Taika… oh, crap. Now
       they’ve got me doing it it.
       --- End Quote ---
  HTML https://imgur.com/uAiRcj6.jpg
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