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       #Post#: 52--------------------------------------------------
       Carlton Dry: #HELLOBEER (2013)
   DIR By: Sylwia
       Date: January 8, 2018, 9:21 am
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  HTML https://www.youtube.com/watch?v=pD67hXFjyUQ
  HTML http://www.campaignbrief.com/2013/12/clemenger-bbdo-melbourne-teams.html
       --- Quote ---
       > Clemenger BBDO, Melbourne teams with Flight of the Conchords
       director Taika Waititi to produce series of new #HelloBeer spots
       for Carlton Dry
       > Thursday 12, December 2013
       >
       > Clemenger BBDO, Melbourne has teamed up with one of the
       directors of Flight of the Conchords, Taika Waititi to produce a
       series of new ads for Carlton Dry that launch today to show
       audiences what it means to say #HelloBeer.
       >
       > Brought to life by four inventive house mates, the Carlton Dry
       #HelloBeer spots aim to be a celebration of everything the brand
       represents – kicking back with mates and having a good time.
       >
       > Says CUB general manager Carlton Dry, Andrew Meldrum: “The
       Carlton Dry brand is about fun, and the ‘Hello Beer’ construct
       is about welcoming the possibilities that exist when mates get
       together and get a bit inventive. (…)
       >
       > “We think the spots have a fresh, fun feel and we hope our
       drinkers will relate to some of the scenarios. Perhaps upside
       down dancing will become mainstream? If so, our apologies.”
       >
       > Waititi (…) worked with the team at Clemenger BBDO Melbourne
       to produce the series of eight ads that are seen in 15 and
       30-second formats.
       >
       > Says Ant Keogh, ECD of Clemenger BBDO Melbourne: “With these
       ads, the idea was to entertain first, but in a way that ensured
       you remembered the brand.”
       >
       > The ads will be released this summer through television,
       digital, YouTube pre-roll, STV and will be shown in cinemas at
       screenings for the movie Anchorman 2.
       >
       > The ads are a precursor to what is set to be a big summer for
       Carlton Dry who will be back at major music festivals across
       Australia including Big Day Out, The Falls Festival and
       Southbound.
       >
       > Creative Chairman: James McGrath
       > Executive Creative Director: Ant Keogh
       > Senior Creative: Nic Buckingham
       > Senior Creative: Russell Fox
       > Executive Producer: Sonia von Bibra
       > Managing Partner: Paul McMillan
       > Account Director: Nick Darrigan
       > Account Executive: Chris Baker
       > Planning Director: Michael Derepas
       > Planner: Matt Pearce
       > Production Company: Curious Films
       > Director: Taika Waititi
       > Executive Producer: Matt Noonan
       > DOP: DJ Stipsen
       > Post Production: The Refinery
       > Editor: Tom Eagles @ Curious
       > Audio: Flagstaff Studios
       > Media agency: Mediacom Melbourne
       >
       > General Manager of Marketing: Andrew Meldrum
       > Marketing Manager: Michael McKeown
       > Brand Manager: Robin Elder
       --- End Quote ---
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