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       #Post#: 52--------------------------------------------------
       Carlton Dry: #HELLOBEER (2013)
       By: Sylwia Date: January 8, 2018, 9:21 am
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  HTML https://www.youtube.com/watch?v=pD67hXFjyUQ
  HTML http://www.campaignbrief.com/2013/12/clemenger-bbdo-melbourne-teams.html
       [quote]Clemenger BBDO, Melbourne teams with Flight of the
       Conchords director Taika Waititi to produce series of new
       #HelloBeer spots for Carlton Dry
       Thursday 12, December 2013
       Clemenger BBDO, Melbourne has teamed up with one of the
       directors of Flight of the Conchords, Taika Waititi to produce a
       series of new ads for Carlton Dry that launch today to show
       audiences what it means to say #HelloBeer.
       Brought to life by four inventive house mates, the Carlton Dry
       #HelloBeer spots aim to be a celebration of everything the brand
       represents – kicking back with mates and having a good time.
       Says CUB general manager Carlton Dry, Andrew Meldrum: “The
       Carlton Dry brand is about fun, and the ‘Hello Beer’ construct
       is about welcoming the possibilities that exist when mates get
       together and get a bit inventive. (…)
       “We think the spots have a fresh, fun feel and we hope our
       drinkers will relate to some of the scenarios. Perhaps upside
       down dancing will become mainstream? If so, our apologies.”
       Waititi (…) worked with the team at Clemenger BBDO Melbourne to
       produce the series of eight ads that are seen in 15 and
       30-second formats.
       Says Ant Keogh, ECD of Clemenger BBDO Melbourne: “With these
       ads, the idea was to entertain first, but in a way that ensured
       you remembered the brand.”
       The ads will be released this summer through television,
       digital, YouTube pre-roll, STV and will be shown in cinemas at
       screenings for the movie Anchorman 2.
       The ads are a precursor to what is set to be a big summer for
       Carlton Dry who will be back at major music festivals across
       Australia including Big Day Out, The Falls Festival and
       Southbound.
       Creative Chairman: James McGrath
       Executive Creative Director: Ant Keogh
       Senior Creative: Nic Buckingham
       Senior Creative: Russell Fox
       Executive Producer: Sonia von Bibra
       Managing Partner: Paul McMillan
       Account Director: Nick Darrigan
       Account Executive: Chris Baker
       Planning Director: Michael Derepas
       Planner: Matt Pearce
       Production Company: Curious Films
       Director: Taika Waititi
       Executive Producer: Matt Noonan
       DOP: DJ Stipsen
       Post Production: The Refinery
       Editor: Tom Eagles @ Curious
       Audio: Flagstaff Studios
       Media agency: Mediacom Melbourne
       General Manager of Marketing: Andrew Meldrum
       Marketing Manager: Michael McKeown
       Brand Manager: Robin Elder [/quote]
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