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       #Post#: 48--------------------------------------------------
       NZ Transport Agency: TinnyVision (2014)
       By: Sylwia Date: January 7, 2018, 9:36 am
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  HTML https://www.youtube.com/watch?v=VS4fVR6QPPw
  HTML http://www.scoop.co.nz/stories/CU1410/S00214/snapchat-drug-driving-campaign-a-world-first-for-new-zealand.htm
       [quote]Snapchat drug-driving campaign a world-first for New
       Zealand
       Thursday, 9 October 2014
       Press Release: New Zealand Transport Agency
       Kiwi stoners are getting more than they bargained for in a
       world-first drug-driving campaign using the Snapchat social
       media platform.
       For the past month the NZ Transport Agency has been working with
       US-based Snapchat on an innovative campaign targeting young New
       Zealand drug users to raise awareness of the dangers of driving
       while under the influence of marijuana.
       “Drug driving is serious and a growing problem with young
       drivers in New Zealand and around the world. The problem is that
       many of these guys don’t want to hear that what they’re doing is
       dangerous, and they’re experts at tuning out conventional
       advertising messages,” says Transport Agency spokesperson Andy
       Knackstedt.
       “Our research tells us that many of these drivers actually think
       they’re safer when driving stoned, because they slow down. But
       that’s the problem – they may be driving slower, but their
       reaction times are also a lot slower, and that’s what leads to
       crashes.”
       A new approach was needed to reach an audience that doesn’t want
       to be reached, so in a world-first for a road safety campaign,
       the Transport Agency teamed up with Snapchat to set up and seed
       ‘Tinnyvision’, an account fronted by a likeable group of young
       Kiwis.
       The Transport Agency worked with local website owners to spread
       the word about TinnyVision and generate interest in the funny
       ‘stoner snaps’. As the word spread, thousands added TinnyVision
       as a friend on Snapchat, then over the course of a single day
       they received a series of video snaps, watching the stars of
       TinnyVision getting stoned and watching their reactions get
       slower. After ten snaps the boys head out in the car for some
       food – the driver reacts too slowly and hits a girl at a
       pedestrian crossing.
       At this point the audience doesn’t know what they’ve just seen,
       but it looks real and they can’t watch it again – that’s the
       nature of Snapchat. A few minutes later they get the final snap
       with the simple written message ‘Stoned drivers are slower to
       react’.
       The video snaps for the campaign were directed by Taika Waititi
       (Boy, Eagle vs Shark), who also filmed the Transport Agency’s
       award-winning Blazed drug-driving television advertisements
       which set records on YouTube and has clocked up more than two
       million views on-line.
       The Snapchat campaign has now achieved its initial goal of
       reaching 7,500 people, and 95% of those have watched the full
       series of snaps and received the road safety message at the end.
       Commentary on social media has been overwhelmingly positive,
       with thousands of likes and hundreds of positive comments.
       The Tinnyvision snaps are now being packaged together to be used
       for cinema advertising and promotion on YouTube from next
       week.[/quote]
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