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       #Post#: 21--------------------------------------------------
        Customers compare your offer against
       By: kobita Rani Date: August 29, 2023, 6:36 am
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       Back those of competitors and divide the benefits by the cost to
       arrive at value. Marketing determines and communicates that
       value. This is the step beyond keyword matching. When we use
       keyword matching were trying to determine intent. Were doing a
       little demographic breakdown. This next step is to find out what
       the customer values. If we give the customer what they value
       theyre more likely to engage and less likely to click back. What
       Does The Customer Value A key question of marketing is which
       customers does this business serve Seems.
       Like an obvious question but it can be difficult to answer. Does
       a gym serve people who want to get fit Yes but then all gyms do
       that so how would they be differentiated Obviously a gym serves
       people who live in a certain area. So if our gym is in Manhattan
       our customer becomes someone who wants to Phone Number Data
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       get fit in Manhattan.
       Perhaps our gym is upmarket and expensive. So our customer
       becomes people who want to get fit in Manhattan and be pampered
       and are prepared to pay more for it. And so on and so on. Theyre
       really questions and statements about the value proposition as
       perceived by the customer and then delivered by the business. So
       value based marketing is about delivering value to a customer.
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       This syncs with Googles proclaimed goal in search which is to
       put users first by delivering results they deem to have value
       and not just pages that match a keyword term. Keywords need to
       be seen in a wider context and that context is pretty difficult
       to establish if youre standing outside the search engine looking
       in so thinking in terms of concepts related to the value
       proposition might be a good way to go. Value Based SEO Strategy
       The common SEO approach for many years has started with
       keywords. It should start with customers and the business.
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