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       #Post#: 24--------------------------------------------------
       The level of the employee
   DIR By: Rasel Rasel
       Date: September 12, 2023, 7:11 am
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       Therefore, the second main metric that you should not lose sight
       of is how much you are investing to achieve each result For each
       of the types of results that I explained to you, there is an
       equivalent cost for you to follow: Cost per lead Cost per view
       and Cost per sale Cost per click Within Facebook Ads Manager,
       all of these costs except view and are called cost per result,
       which is calculated according to the objective you defined when
       you created the campaign. You can access the cost per result for
       each campaign by clicking the hamburger menu in the top left
       corner and then Ads Manager.
       But, if you want to do the calculation yourself, the cost per
       result formula is as follows: For example, if you invested R ,
       and captured a thousand leads, your cost per lead, that is, your
       cost per result, is R. ROAS ROAS is the abbreviation Phone
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       for Return on Ad Spend , which in
       Portuguese means Return on Investment in Ads. In other words, it
       is the metric that shows how much you earned for each dollar
       invested in your campaign. With this information you can know
       whether you are making a profit earning more than you invest or
       the opposite.
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       ROAS is a determining factor in identifying which campaigns you
       should optimize to increase your return and which ones you
       should stop before they cause considerable damage to your
       business. Additionally, it can be used to compare your Facebook
       ads with those on other marketing channels like Google ,
       Instagram, YouTube and find out which one is more efficient for
       your business. Facebook Ads Manager doesn't provide this metric,
       but you can calculate it using the following formula: For
       example, if you made R , in sales through a Facebook campaign in
       which you invested R , , the ROAS was. Secondary metrics Now
       that you know the main metrics.
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