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       #Post#: 53--------------------------------------------------
       Connections with customers Define the positioning 
       By: Prisila Murmu Date: September 14, 2023, 6:45 am
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       Interests and history, to find a unique voice in your category.
       What is brand personality? Brand personality refers directly to
       the emotional characteristics, qualities and symbolic attributes
       that are attribute to the brand to humanize it and give life to
       its identity, allowing it to have a behavior and a way of being
       define before its environment and its public aim. What are the
       benefits of brand personality? Defining brand personality,
       especially in the digital age, allows you to obtain benefits
       such as Have a voice that distinguishes you from your
       competition Create emotionalof your brand Define the visual
       identity and content strategy of your brand. Choose which social
       networks your brand should have participation in and which ones
       are not appropriate. Learn about Jung's model of archetypes.
       If you were thinking about how to start this process Phone
       Number List
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       a tool that can help you assertively find
       your brand personality is psychoanalyst Carl Jung's model in
       which he classifies the psychological patterns that define
       personalities through archetypes. In the case of marketing,
       there are archetypes that can be apply to different products or
       services depending on their history and brand values. Jung
       classifies them into categories those orient to People, the
       Individual, Change and Order Control. Here we present them to
       you PEOPLEORIENT ARCHETYPES The Caretaker Attitude they are
       protectionist and paternal brands.
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       Objective help and protect others. Greatest fear selfishness and
       ingratitude. Message take care, respect and love others as
       yourself Attributes generosity, compassion, protection,
       closeness. Strategy They constantly communicate their
       willingness to protect and help others. They transmit empathy
       and inspire tranquility, security and confidence. Prominent
       colors blues, grays and r, mainly. Brand examples Volvo, Nestlé
       and Doctors Without Borders. Friend Attitude they are brands
       that do not show ostentation, but rather seek connection through
       empathy. Objective provide realistic responses to day today nest
       and concerns.
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