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       #Post#: 27--------------------------------------------------
       Revenue for yourself and/or your clients
       By: Shovo Ray Date: September 3, 2023, 12:56 am
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       It's important up to the point where you want to fork off your
       business model into one or the other or a mix of both. Let me
       give you a recent example: Over the years I've learned and
       continue to learn some really cool, effective stuff from Wil
       Reynolds (CEO of SEER Interactive). I encourage you to follow
       him on Twitter if you do not already. I wasn't at MozCon but I
       was browsing through some of his slides and this is where I
       think some context needs to be added. One of the first slides I
       viewed: Links are a conduit to conversions and many.
       Of these other metrics mentioned in his slides when we view it
       in the context of SEO. Links help ranking, ranking brings
       traffic, traffic can be worked with to achieve success via the
       same metrics he is stating there. Maybe he made those points, I
       don't know, but I do know that the person going through these
       slides looking for information from a respected source would get
       the same idea I did most likely and the idea is somewhat off.
       The next couple of slides go through Phone Number Data
  HTML https://dbtodata.com/phone-number-data/
       owning a conversion and
       he uses two of our favorite sites Here the search is for SeoMoz
       vs SeoBook with a couple pieces of content from the SeoMoz.Org:
       Fair points but let's look at some things that both links and
       product/content helped with.
  HTML http://zh-cn.canadapeople.clu
       b/wp-content/uploads/2023/08/image_2023_08_29T07_20_58_965Z-300x
       182.png
  HTML https://dbtodata.com/phone-number-data/
       Now let's circle back, since we are talking about SEO here,
       search volume for these comparative searches: So what you can
       see here is that you have keywords that are way down the tail,
       likely towards the end of a buying process, and while they are
       valuable they are dwarfed by the volume of big money keywords.
       If you win those big ones, very few searchers will bother
       searching that far down (evidenced by the volume disparity This
       is my point, some link practices are crappy and harmful but
       links matter, link juice matters. How you acquire said links and
       PR is a separate discussion and certainly great products and
       great marketing will help, but so do links. In the grand scheme
       of things, no, ranking for a term here.
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