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       #Post#: 37--------------------------------------------------
       Generates publications that increase
       By: Prisila Murmu Date: September 16, 2023, 3:59 am
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       To achieve the objective of growing sales, raising reputation
       and positioning. Learn keys to doing brand journalism Brand
       journalism, done well, contributes to the business objectives of
       positioning, reputation, engagement with audiences, promotion
       and sales. And I promote it for key reasons  the prestige of the
       brand and also the Knowle of the public that follows it.
       Although there is a commercial tactic involve, it is a great
       alliance between marketing and journalism to provide valuable,
       transparent, current and truthful information to the end user.
       The objective is not to divulge the benefits Phone Number List
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       of the brand's products or services, but to
       generate trust and increase reputation, through information and
       Knowle transfer. You do not depend on external communication
       channels, use and create your own channels such as podcasts,
       webinars, blogs, eBooks, magazines, or similar. It is not about
       issuing and sending press releases or brochures, the proposal is
       to democratize brand Knowle to generate appropriation of it,
       with valuable content. To do good brand journalism it is
       essential to know the audience.
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       The value of information, be strategic, seek stories with
       tenacity, integrity, transparency, commitment to value, and
       always be open and available. If you achieve this, your brand
       will be a tremendous storyteller that no one will want to miss.
       If you lik what you read, we invite you to watch our free Brand
       Journalism course , in which we delve deeper into this topic. By
       Nataly Leal Díaz Co-Founder of Henk COMM's, specialist in Public
       Relations and Marketing.
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