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#Post#: 45--------------------------------------------------
This fascinating area over the coming weeks
DIR By: payel Roy
Date: August 30, 2023, 3:47 am
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But it’s a good concept for those new to SEO, and internet
marketing in general, to keep at front of mind. You’ve gone to a
lot of trouble to get people to your site, so make sure they
don’t click back once they arrive! Here’s a great case study by
a company called Conversion Rate Experts. It outlines how to
structure pages to improve conversion rates. Whilst the findings
are the result of testing and adaptation, and are specific to
each business, there are a few few key lessons here: Length of
the page. In this case, a long page improved conversion rates.
By 30%. Of course, it’s not a numbers game, more the fact that
the longer page allowed more time to address objections and
answer visitor questions. As Conversion Rate Experts point out:
The media would have us believe that people no longer have any
capacity to concentrate. In reality, you cannot have a page
that’s too Phone Number Data
HTML https://dbtodata.com/phone-number-data/
long—only one that’s too
boring. In the case of Crazy Egg’s home page, visitors wanted
their many questions answered and that’s what we delivered. (If
you’d like more people to scroll down your long pages, see the
guide we wrote on the topic.
HTML http://zh-cn.canadapeople.club/wp-content/uploads/2023/08/image_2023_08_29T07_20_58_965Z-300x182.png
HTML https://dbtodata.com/phone-number-data/
It’s best to experiment, to see what works best in your own
situation, but, generally speaking, it pays to offer the visitor
as much timely information as possible, as opposed to short copy
if there is a analytical, need-oriented motivation. Short copy
can work better if the customer is impulsive. As we see in the
Crazy Egg case study, by anticipating and addressing specific
objections, and moving the customer closer to the point of sale,
the webpage is doing the job of the salesperson. This is an area
where SEO and PPC, linked with conversion rate optimization, can
add a ton of value. The second interesting point was they
optimized the long-term value of the customer to the company by
making a time-sensitiv.
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