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       #Post#: 31--------------------------------------------------
       Summary of the week 
   DIR By: anno rani
       Date: September 10, 2023, 4:20 am
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       The main difference between the D2C and C2M model is that the
       consumer and the designers act on the same level. This is
       possible through social media (e.g. TikTok & Instagram). The
       Chanels and the Gucci's of this world no longer make the fashion
       trends, it is the consumers who determine what is in or out.
       Social media connects the designers (creators/influencers) and
       the manufacturers directly with each other, which ensures
       shorter lines of communication. In this way, trends can be
       picked up quickly and manufacturers can respond to them almost
       immediately.
       Moreover, this new trend is more cost efficient Phone Number
       List
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       both parties. By eliminating the
       middleman, consumers will pay less and manufacturers will earn
       more. And all this without loss of quality, since these
       manufacturers already produce and design for major brands. The
       big difference now is that these brands cannot apply high
       margins to these products. Read also: Large-scale content
       personalization for your small webshop: to do or not to do? To
       summarize what the C2M model is: Customers are directly
       connected to the manufacturers.
       [img]
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       Many links in the production chain are shut down, which leads to
       lower costs. Manufacturers produce at the request of the
       customer ( demand driven ). How SHEIN applies the C2M model
       SHEIN is a Chinese online fast fashion retailer . You may not
       have heard of this company before, but it is very popular among
       the younger generation. SHEIN is so popular because they deliver
       trendy clothing for a relatively low price (even faster than
       their competitors such as H&M or Zara). TikTok plays a huge role
       in attracting customers. These customers are often attracted by,
       for example, a dance or music trend.
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