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#Post#: 19--------------------------------------------------
The recent statistics elaborated
By: abu raihan Date: August 30, 2023, 5:15 am
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The sustainability factor refers to a situation in which
customers look for brands that produce in an ecological way, to
preserve the environment and encourage recycling. In recent
research by the Harvard Business Review, 65% of customers say
they prefer buying products from brands that adopt sustainable
behaviors. The focus on “green shopping” is a clear indicator
that eCommerce brands that prioritize environmentally friendly
practices will dominate the market in the coming years.
The ecology and sustainability factor Phone Number List
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in a product influences the choice of many
customers today. The biggest eCommerce brands have already
started planning to implement more sustainable practices in
their business. For example, the world's leading eCommerce
company, Amazon, has committed to net zero carbon emissions by
2040. It is important to demonstrate attention to sustainability
also through the packaging : customers love the visual aspect of
the packages. You can use them to personalize the purchase and
to represent your brand even more.
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Use environmentally friendly materials to create your product
packaging and underline once again your commitment to
sustainability. 5. The value of videos by Smart Insights are
clear: images and videos are fundamental elements to capture the
attention of users and get their interest. The video gets great
results both directly on eCommerce and on social media with
links to the eCommerce. It is estimated that in 2022, 80% of
data traffic worldwide, especially on mobile, will be absorbed
by videos. Without a doubt, this is the format preferred by
users and we will need to invest even more in video now. So
let's see the main video marketing trends for 2022 : 360°
videos.
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