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#Post#: 25--------------------------------------------------
The company or in the segment
DIR By: SK Rubina Rubi
Date: September 14, 2023, 5:21 am
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We can say that it is a feeling of connection that you get when
you find someone you like and trust, and with whom you have a
bond when you have the same preferences, values ​​or
priorities. There are sellers who believe that generating
rapport in the commercial process is to start demonstrating the
product by telling a joke or making a “joke”. Not that this is
prohibited, but if the lead has already spoken to other
companies, they may find this approach a bit cliché and even
“forced”. To generate true rapport, it is important that the
salesperson has experience and finds a common ground with the
lead to make the connection.
Use the same language as the lead Your product probably has its
own terms, concepts and other “techniques” that are understood
internally in in which Phone Number List
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it operates. However, when
demonstrating a product, there is no point in using this same
language with a lead who has no understanding. The salesperson
must speak on an equal basis with the lead . That is, if the
lead has more technical knowledge, then the salesperson must
show his technical knowledge. Even because, if you don't show.
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Your level of understanding in the area, it's very likely that
the lead will consider that you don't have that much knowledge
and, in the end, you won't be able to provide the necessary
confidence to move forward with the sale. If the lead doesn't
show proficiency, hold back the urge to speak technical terms
and other terminologies typical of your industry. At the very
least, if you need to mention something more technical, explain
it in simple words so that the lead is on the same page as you.
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