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       #Post#: 28--------------------------------------------------
       Vertical Kindle is about ads
       By: Shovo Ray Date: September 3, 2023, 12:52 am
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       Horizontal Kindle is 100% ads above the fold. And the above
       interfaces are not going to look any less ad heavy as Google
       adds paid inclusion shopping results. Controlling the Ecosystem
       Google offers sitelinks when they think a search query is
       navigational in nature. In spite of that, for some brands they
       will still show 3 AdWords ads above the organic search results,
       in an attempt to force the brand to re-buy their own brand
       equity. If you control what is above the fold (and can get away
       with serving nothing but ads above the fold) you can make.
       A lot of money. Reinforcing the Obvious Search is more complex
       than it's ever been. There are many factors which contribute to
       this increased complexity and where more complexity exists,
       specific advice is harder to find (and rightfully so BTW). By
       specific advice I mean stuff that actually works a majority of
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       the time rather than pie
       in the sky theories which largely consist of Google talking
       points. You can find this kind of stuff from people who are not
       actively engaged in day to day SEO, or haven't been for quite
       some time. When you hear someone backing up their theories
       solely on the basis of "I talked to so and so" or "I see X, Y,
       Z" then you should take caution in clinging to that advice.
       Surely there are conversations between.
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       SEO practitioners where information is shared and trends are
       spotted but usually it is a result of (at least) a two sided
       conversation between 2 people who are engaged in the actual
       practice. I mean, would you want a dentist trying to fill a
       cavity who actually hasn't done it for years (or ever) but had
       someone tell them how to do it  In almost any profession there
       is no substitute for experience. Barriers to Entry There is a
       huge barrier to entry to SEO but there is no barrier to entry
       for folks who want to dispense advice publicly and it makes
       cutting through the rubbish quite difficult. The other issue for
       information seekers is that as any revenue generating model,
       like SEO, becomes more complex people tend to not share the
       specific advice which happens.
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