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       #Post#: 36--------------------------------------------------
       The study found that influencer marketinghas
       By: Joyunto Mondol Date: September 12, 2023, 3:37 am
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       According to the users only recommendations from friends and
       acquaintances  % and ratings from customers on product pages  %
       are even more credible. Study “The Impact of Influencer
       Marketing on Perception and Experience of Unknown Weak and
       Strong Brands” The aim of this study by the Institute for Brand
       and Communication Research IMK at the EBS University of
       Economics and Law was to determine the influence of influencer
       marketing on the perception of strong weak and unknown brands.
       As part of this Caro Daur was selected as a representative
       influencer Nivea as a strong brand and Rival de
       Loop as a weak brand. By surveying a total of people the
       perception of Phone Number List
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       the relevant brands was determined both
       before and after viewing Caro Daur's Instagram post with the
       product.  a demonstrable effect on perceptions of both strong
       and weak brands. Compared to the former however the effect on
       weak brands is noticeably greater. This different effect
       strength results from the fact that the perception of strong
       brands is already
  HTML http://listofmobilephonenumbers.com/wp-content/uploads/2023/09/Add-a-heading-2-300x300.png
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       Solidified and therefore consistent. This means that consumers
       would buy products from this strong brand anyway regardless of
       whether it is promoted via an influencer or not. Influencer
       marketing on the other hand has a demonstrably stronger effect
       on the perception of a weak brand that consumers are not yet
       fully convinced of. As a result the consumers perceive
       accordingly influenced and solidify their attitude to the
       respective brand or the product. If the brand is unknown its
       marketing by an influencer only has an effect insofar as the
       most strongly perceived characteristics of the influencer are
       attributed to this brand.
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