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       #Post#: 11--------------------------------------------------
       From booking platform to nature protection platform
   DIR By: jebin khatun
       Date: August 29, 2023, 4:53 am
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       With a total reach of more than 50 million views. And one year
       after the campaign, 3% of the drinks in a reusable cup as a
       result. That's almost a million cups a year. 3. How Nature House
       encourages more sustainable holidays Do you also love going on
       vacation? ANWB research shows that the Dutch go on holiday an
       average of 3.3 times a year. And although a holiday is good for
       you, it is not always good for nature, Nienke Sterenborg
       (country manager NL & ) confronts us with the facts. cause the
       effects of climate change are coming increasingly clear.
       Especially if we flying too much large resorts take precedence
       over nature, tourism comes too massive and large-scale, and we
       leave our traces in nature in the wrong way. The ambition of
       Natuurhuisje? Wake up the world, to protect Telegram Number Data
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       nature. With a vision restore the balance
       tween man and nature. And that requires havioral change.
       Natuurhuisje has already taken the necessary steps with
       education and activism. For example, they donate 2% of their
       turnover to biodiversity products, they encourage people to take
       waste with them when walking and they encourage owners of
       holiday homes to make their houses and gardens more sustainable.
       But in the meantime they were mainly known as a platform for
       houses in nature and the activism at their core did not come out
       well.
       [img]
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       A different course To tell their story, they developed a new
       brand strategy. In order to realize such a movement and to join
       forces with other initiatives such as biodiversity projects and
       educational institutions. The content strategy that goes with it
       has 4 pillars Cottages hosts Biodiversity Impact With this
       strategy and the insight that sustainability plays a role for
       more and more people when choosing their holiday address and
       that a 'nearby holiday' equals a smaller footprint, the 'Don't
       fly, land' campaign was born. cause if you book a nature house,
       you can go on holiday shamelessly.
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