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       #Post#: 137--------------------------------------------------
       Financial Times
       By: socialfacebookwebmaster Date: May 17, 2018, 9:50 am
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       Financial Times
       Even if you’re not a frequent reader of the Financial Times, you
       should care about its app if you are the slightest interested in
       the future of media. As we reported in July, the newspaper
       decided to dodge Apple’s 30% cut on in-app subscription plans by
       offering a paid-for web app.
       It seems it wasn’t such a bad idea: according to the newspaper,
       its browser-based HTML5 app has registered over one million
       users since its launch.
       Does it mean grass is greener outside of Apple’s walled garden?
       Not having to hand over 30% of their revenues is certainly
       appealing for publishers and newspapers, but there’s more than
       that, as many also worry about the limited access they’d get to
       subscribers’ data if the whole process is managed by Apple
       within its own environment.
       In this context, newspaper web apps are highly likely to
       mushroom over the next months. Will smaller publications be as
       successful when deciding to follow the FT’s lead? Only time will
       tell, but this showdown between Apple and the press will
       definitely be one of 2012’s top stories to watch.
       ➤  Financial Times
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