DIR Return Create A Forum - Home
       ---------------------------------------------------------
       Simply TKD (Taekwondo)
  HTML https://simplytkd.createaforum.com
       ---------------------------------------------------------
       *****************************************************
   DIR Return to: Taekwondo in General
       *****************************************************
       #Post#: 120--------------------------------------------------
       BOD 2014 Goals and Benchmarks
       By: Ladytkd Date: June 12, 2014, 2:08 pm
       ---------------------------------------------------------
       MEMBER  SERVICES
       •        Develop an organizational plan that improves the
       overall effec.veness and supports the growth of the USAT
       organiza.on
       o   Establish USAT customer services standards, i.e. 24 hour
       email/call response time.
       o   Develop plan to improve overall experience of each member
       including athletes, coaches/club owners, referees and supporters
       relative to fees paid/time invested and benefit received.
       
       BRAND BUILDING
       •        Build a clear brand position and USP for each USAT
       stakeholder
       •        Build & execute a brand plan for at least 3 USAT
       athletes
       •        Develop 1 or more nationally recognized media
       partnerships to drive greater engagement and or sponsorship with
       USAT
       
       SUSTAINABLE REVENUE BASE
       •        Increase USAT membership base to 20,000 by the end of
       2014
       •        Broaden the revenue mix:
       o   Add 1 additional sponsor > $50K
       o   Increase existing sponsorship dollars by 10% or $30,000 for
       2015 contracts
       o   Increase investment for infrastructure needed for Nationals
       Events to drive athlete/ Coach sa.sfac.on, reduc.on of long term
       equipment rental costs, growth of event video income, etc.
       
       ATHLETE  EXCELLENCE
       •        As the US certifying body for the sport of Taekwondo,
       build a participant “roadmap” for all key stakeholders to
       define training, development and other par.cipa.on
       standards.  Also iden.fy tools to assess and fill the
       gaps.
       •        Achieve milestones for athlete c excellence at key
       elite international events:
       ▪       2 Medals at the 2014 Grand Prix Series
       ▪       3 berths in the 2014 Grand Prix Finals
       ▪       6 medals at the 2014 Pan Am Championships
       *****************************************************