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#Post#: 90--------------------------------------------------
USAT is a UFC Sponsor
By: Ladytkd Date: June 8, 2014, 11:25 am
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USAT had its logo on the UFC Fight Night mats. Good Idea or
Bad? USAT did not pay for the mats. Judo also has a partnership
with UFC.
if viewers don't know what USA Taekwondo, can sending viewers to
TKD actually benefit USAT or its competition?
#Post#: 91--------------------------------------------------
Re: USAT is a UFC Sponsor
By: Bagehot Date: June 8, 2014, 7:31 pm
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It's worth a try. However, on something like that, ordinarily
there is something of a detailed "plan" in place to see if it
generates a positive response and, if so, the size of that
response. "Usually," with a public relations outreach like that,
there will be some "metric" to be achieved, and a method of
achieving or analyzing that metric.
To do that, an organization will generally feature a phone
number or a website address -- website addresses are much
preferred these days -- and then monitor the "hits" or increase
in "hits."
An organization such as USAT would likely not use its main
webpage for that. I am not speaking to the Dramamine Horror of
the current USAT webpage, but to the fact that the organization
would want a customized page, specifically dedicated to
welcoming a "newcomer" to the sport or to the organization.
Then, with each public relations outreach, the effectiveness can
be assessed in real time against the hits received by that
specific webpage or website.
The organization then "learns" systematically, "this worked
well, that didn't work well," and by that process becomes more
effective and focused in using its public relations dollars.
Bagehot
#Post#: 92--------------------------------------------------
Re: USAT is a UFC Sponsor
By: Gorilla Date: June 9, 2014, 6:30 am
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Any exposure to the UFC audience is a positive for the USAT.
Dana White mentions in his UFC Fight Night Berlin Media Scrum
his desire to work with traditional martial arts at the UFC Expo
July in Las Vegas. He is trying to soften his image through
association with Olympic Sports such as Judo and TKD. I also
think that since he has several high profile fighters who are
TKD BB's ( Benson Henderson, Anderson Silva, Stephan Bonnar,
Anthony Pettis, Edson Barbosa , Dennis Siver, Ross Pearson
etc...). Henderson and Pearson fought on that show. He probably
sees TKD as a future pipeline for fighters in the UFC.
Stumbled upon free publicity and national exposure with the
fastest growing combat sport promotion in the world can only be
a good thing for TKD in general. The fact that it is the USAT
logo can only help our sport. It is not the ATA or ITF LOGO
after all, which would have been a disaster.
By the way USAT's own James "Moon Walker" Moontasri is 7-1
fighting in MMA. He is currently training at Black House.
Anderson Silva and Lyoto Machida's gym and fighting in RFA a
regional MMA production in California.
HTML http://www.sherdog.com/fighter/James-Moontasri-36889
HTML http://www.dailynews.com/sports/20140605/rfa-15-alan-jouban-james-moontasri-ready-to-make-name-for-themselves
Jessica Pryor another former USAT Athlete got a tryout on "The
Ultimate Fighter" UFC's reality based fight program on FOX
Sports 1.
USAT athletes are starting to get some exposure in the Pro-MMA
world it is only a matter of time before we see one of our own
in the UFC.
#Post#: 93--------------------------------------------------
Re: USAT is a UFC Sponsor
By: Ladytkd Date: June 9, 2014, 7:44 am
---------------------------------------------------------
[quote author=Gorilla link=topic=24.msg92#msg92 date=1402313430]
Any exposure to the UFC audience is a positive for the USAT.
Dana White mentions in his UFC Fight Night Berlin Media Scrum
his desire to work with traditional martial arts at the UFC Expo
July in Las Vegas.
[/quote]
a
Traditional Martial Arts? Is that Olympic tkD? Is that USAT?
How does USAT get identified as a separate organization to which
members want to belong, instead of AAU, ATA, USNTF or no org.
Since a small number of tkD clubs belong to USAT the chances of
anyone who joins TKD after seeing this on UFC is most likely not
going to be USAT nor likely to be.
#Post#: 94--------------------------------------------------
Re: USAT is a UFC Sponsor
By: Gorilla Date: June 9, 2014, 8:56 am
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It is good for TKD in general and they did use the USAT Logo
not the ATA or ITF. I would think that this was free based on
the current state of USAT financials. I don't think they have
the funds to pay for something like this.
I don't see how this is a bad thing unless you feel an
association with the UFC is inappropriate?
#Post#: 99--------------------------------------------------
Re: USAT is a UFC Sponsor
By: Ladytkd Date: June 10, 2014, 6:31 pm
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HTML http://www.teamusa.org/USA-Taekwondo/Features/2014/June/09/USAT-Announces-UFC-Partnership-Agreement
(Note - it is really nice that USAT finally posted something
where the members can read it. It would have been even nicer if
it had been posted before all the criticism of the program.)
Colorado Springs, COLORADO- USA Taekwondo is proud to announce a
new partnership agreement with the Ultimate Fighting
Championship® (UFC®), effective immediately. This new agreement
has already paid dividends for USA Taekwondo by virtue of having
two USA Taekwondo logos appear on the UFC Octagon® during UFC
FIGHT NIGHT: HENDERSON vs. KHABILOV on Fox Sports 1 Network this
past Saturday, June 7, 2014. This branding allowed for great
publicity and worldwide exposure for USA Taekwondo.
The UFC-USAT Partnership also allows for USA Taekwondo bumpers
around the Octagon posts during selected UFC events. USA
Taekwondo also will receive a limited number of discounted UFC
Fight Club memberships, passes to UFC Fight Club Q&A sessions
and a tab on UFC.com. Other benefits will be announced to USA
Taekwondo membership at a future date. In return, USA Taekwondo
will promote upcoming UFC events and brand extensions to USA
Taekwondo membership. Additionally, USA Taekwondo will work with
UFC and Las Vegas Events to support efforts to bring Taekwondo
events to Las Vegas during International Fight Week™, hosted
during the 4th of July week.
This is a mutually beneficial deal for both organizations, and
one that has the potential to increase the membership of USA
Taekwondo while driving more business to UFC and its properties.
"I am excited about our new partnership and look forward to
growing our partnership over the coming years", said USA
Taekwondo CEO Bruce Harris.
#Post#: 100--------------------------------------------------
Re: USAT is a UFC Sponsor
By: Ladytkd Date: June 10, 2014, 6:43 pm
---------------------------------------------------------
HTML http://awfulannouncing.com/2013/is-a-sale-of-the-ufc-on-the-horizon.html
Three and a half years ago, the UFC sold a 10% share of their
company to the Abu Dhabi-based Flash Entertainment. It was the
first sale of UFC equity since Zuffa bought the company nearly a
decade earlier. But could another sale of a much larger piece of
the company be on the horizon? It might not be as far-fetched as
you think.
The UFC has a $425 million loan due in 2015. A Bloomberg post
from last summer claims that the UFC makes $500 million per year
in revenue, and while the Fertitta brothers (who each own 40.5%
of the company) are billionaires, that's still a huge chunk of
revenue that would be needed to pay the loan. Having some
capital infused into the company via a partial or full sale
could ease the burden on the company's current owners and not
cripple the future financial flow of the UFC.
There's the matter of the Fertitta-owned Station Casinos, which
entered bankruptcy in 2009 but managed to exit two years later,
Revenues for the first quarter of 2013 were down 2.0% from a
year ago, and the company still has over $2 billion in debt due
to long-term loans (though the Fertittas sold off a chunk of the
company to escape bankruptcy).
As for the company itself, the UFC is seemingly plateauing a
bit. The company has reportedly had seven pay-per-views crack
500,000 buys since the beginning of 2012, down from 13 over the
2008-09 time period and 15 over the 2010-11 time period. There's
also a lack of marketable stars being built, as of those seven
high-selling PPVs, all have involved one (or two) of Georges St
Pierre, Anderson Silva, Junior dos Santos, or Chael Sonnen. With
St Pierre dabbling in movies, Silva aging, and Sonnen's allure
as a contender gone, there's not a lot of stars to carry the
mantle. The UFC's cards on Fox, FX, and Fuel haven't really
moved the needle since their debut either, though the UFC's
presence on Fuel has at least prevented the channel from being a
barren wasteland.
So who would be a logical buyer for the UFC? The immediate name
that comes to mind is Fox. Viacom bought a majority piece of UFC
competitor Bellator and is attempting to build them up the same
way the UFC was built up in 2005 on Spike (it's not working so
far). With the potential resources of the Fox machine behind the
UFC, money and promotion wouldn't be a problem at all going
forward. There would probably also be more motivation from Fox
to position the UFC prominently as one of the seven pillars on
Fox Sports 1, and that could force more mainstream media to
accept the UFC as more than just a trend, and something that's
here to stay.
Now, keep in mind that this is all hypothetical. If anyone
pitched this idea to UFC president Dana White, he'd probably
unleash a series of expletives in response along with
descriptions of our current mental state. But everything seems
to be sliding into place for something to happen with the
ownership of the UFC, and I'd bet on it happening near the high
water mark as opposed to when or if a freefall begins.
Joe Lucia
About Joe Lucia
Joe is the managing editor of The Outside Corner and a
contributing author at Awful Announcing. He lives in Harrisburg,
Pennsylvania, and is stuck somewhere between tolerating and
hating Pittsburgh and Philadelphia sports.
View all posts by Joe Lucia →
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DavidWheeler2 Jun 19, 2013
This actually seems like a great Idea for the UFC
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#Post#: 101--------------------------------------------------
Re: USAT is a UFC Sponsor
By: Ladytkd Date: June 10, 2014, 6:46 pm
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HTML http://www.slate.com/articles/sports/sports_nut/2012/12/ufc_on_fox_a_huge_tv_deal_was_supposed_to_secure_its_future_so_why_is_the.html
#Post#: 104--------------------------------------------------
Re: USAT is a UFC Sponsor
By: Gorilla Date: June 10, 2014, 8:19 pm
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I think that it is a great arrangement. I am a big fan of the
UFC and I am from Las Vegas the fight capital of the world. MMA
and the UFC is huge in Las Vegas.
Unfortunately the Fan Expo conflicts with Nationals this year.
Maybe we could get the UFC stars to attend the US
Open/Nationals. Maybe they could get some the UFC Tkd BB to
attend. Lots of fun possibilities.
Don't see a downside to this but I am highly Biased.
#Post#: 105--------------------------------------------------
Re: USAT is a UFC Sponsor
By: Ladytkd Date: June 10, 2014, 8:23 pm
---------------------------------------------------------
[quote author=Gorilla link=topic=24.msg104#msg104
date=1402449569]
I think that it is a great arrangement. I am a big fan of the
UFC and I am from Las Vegas the fight capital of the world. MMA
and the UFC is huge in Las Vegas.
Unfortunately the Fan Expo conflicts with Nationals this year.
Maybe we could get the UFC stars to attend the US
Open/Nationals. Maybe they could get some the UFC Tkd BB to
attend. Lots of fun possibilities.
Don't see a downside to this but I am highly Biased.
[/quote]
Do I need to tell you I see a lot of downsides to this? Starting
with, what do current USAT members - all of them in general
think of this? I know of several who are not happy about the
association. This was a big decision to make on a policy
direction, don't think it received the thought it should have
had.
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