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#Post#: 454--------------------------------------------------
Clubs Drive Memberships
By: Ladytkd Date: November 9, 2014, 10:42 am
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Does anyone outside the leadership of the USAT not know that the
clubs drive membership? Instructors decide what organizations
they are going to support or not support. This is a simple fact
of life in the USAT, been that way for close to 40 years.
I depressed myself reading the attachments to the minutes of the
September 29th BOD Conference Call finally posted last week. I
think there are some very intelligent members on the BOD. I
think there are some who need to be replaced months ago, and
some who are definitely under achieving. I laud the Independents
for getting the budgets written and scrutinized. It would be
simply nice if the Independents had the Institutional Knowledge
that they severely lack so they could be making better informed
decisions.
Page 16 of the document is a great example. The staff presented
and the BOD and Audit Committee approved a budget that expected
to bring in $55,666.67 in Membership Dues. I had to triple check
that this was the budget for just August as this is an
unbelievable figure. So many factors in this, I just don't know
where to begin. Needless to say, the USAT did not make that
number, coming in $11,234.10 under the August Budget. And they
wonder why?
The USAT expected to bring in $12,000 in club memberships or
88.888 new or renewed schools. Really? Did you pick this number
out of thin air? In reality, according to the notes, it brought
in $3,000 in club dues. I am surprised it was that much. Very
likely, Independents on the BOD and the Audit committee are
probably not aware that Club Memberships run January 1 through
December 31st. So why would a club member want to join in August
when by 8/31 the membership year is 2/3rds over? Talk about
setting your goals up for failure.
The August budget called for $43,000 and received only $40,000.
Why set yourself up for failure? The membership chart shows a
dip in membership in August 2013, so why expect an increase
during the dead month when there are few Nationals or State
events to require membership?
Now with few National or state events in August, is it also any
wonder that Fees and Seminar Workshops came in ($14,228.34)?
They budgeted to receive $14,600 in coach seminars and received
$550. They budgeted referees to cough up $5,000 while receiving
$805 .
August is a dead month. Members are getting kids ready for
school and still recovering from Nationals. It is a break time.
So why budget this unreachable goals? Where they setting the CEO
up for failure or just simply unaware of the nuances of the
organization's cycle? And why didn't the constituents say
anything?
I don't get it. I also think they do not get that pursuing
individual memberships is pretty much a waste of time. They
should put all that time, energy and money into recruiting the
club owners. The massive drop in clubs explains the drop in
individual members. Master says join, they join. Master says
"USAT is inept and I want nothing to do with them," members do
not join. All the mascots in the world, all the so called value
of the membership brochures you toss at individuals mean nothing
if the club owner wants nothing to do with the USAT.
Instead of polling individual members, they need to target the
club owners who have been disenfranchised over the years to find
out why they left and what it would take to get them back. So as
the club owner goes, so go the athletes.
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