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       #Post#: 710--------------------------------------------------
        Satisfying the customer taking charge
       By: sharmin islam Date: September 16, 2023, 3:52 am
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       When we think of a marketing strategy we often limit ourselves
       to identifying which processes have the highest success rate but
       in this way we end up focusing attention on the company while
       neglecting the customer. By placing the customer at the center
       of the marketing strategy the result to be monitored becomes the
       value perceived by customers not just the economic performance
       of the brands. . Maximize engagement over profits While profits
       are the lifeblood of any business it s better to have loyal
       customers than one time customers.
       This is because a customer who makes a single isolated
       transaction will have no incentive to return and consequently it
       will be difficult to judge the value he has produced for the
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       b/ company over time as there will be a
       lack of terms of reference. Conversely a loyal and active user
       base in its dialogue with a brand will offer more data on which
       to base your analyzes and research . Having a stable and
       repeated term of comparison over time you will be able to better
       identify all those elements on which it will be advisable to
       intervene.
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       b/
       More flexibility less corporate politics It may happen that due
       to company policy a brand hinders support and assistance
       activities for its customers effectively preventing the
       provision of certain services. In the case of product return and
       replacement policies for example although each company often has
       a well defined time window to manage this type of practice it
       may happen that customers receive refund requests out of time or
       for products no longer under warranty. We must think that the
       way in which this situation will be managed could have
       significant effects in the medium to long term. Of the expenses
       could involve an unexpected investment in the short term but it
       would help to improve the opinion that that customer will have
       of you.
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