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       #Post#: 3--------------------------------------------------
       Attracting more teams to the Event
   DIR By: marcel
       Date: April 3, 2014, 4:15 pm
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       Purpose: An open discussion between Oman Sail and the current
       teams to identify ways to increase participation in the event.
       MF: Clear packages and information available to potential teams
       via the website and the social media channels. This way a team
       can log in online and see necessary budget breakdowns,
       expectations, media valuation reports, and other competitor
       information. This style is very similar to the Tour De France a
       la Voile.
       MF:Reducing the entry fee and charter fee. As we are an
       established team it is no problem for us to pay the costs,
       however as a new team we struggled with the budget and it was
       very hard to finance the event when the entry fee and charter
       fee is already over £11,000.
       - Reducing Entry Fee and charter fee and no Prize Money
       - Removing charter Fee and all entry fee becomes Prize Money for
       top 3 boats
       MF: Marcel has been established as a European ambassador. He is
       available to travel to different events with or without SATT
       management to promote the event
       MF: Provide promotional equipment, in 2012 Issa provided Marcel
       Herrera with 5 brochures of the Sailing Arabia The Tour, these
       were all passed on to potential sponsors and other teams. If
       Oman Sail provided teams with 100 brochures, information packs,
       flags, stickers, etc. then these can be distributed across
       Europe, (USA when Messe Frankfurt compete at the north american
       championships) and the UK at various training events.
       #Post#: 6--------------------------------------------------
       Re: Attracting more teams to the Event
   DIR By: sam@shg
       Date: April 5, 2014, 5:39 am
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       Hi Marcel,
       Thank you for the invitation to join this forum. For others
       involved, my name is Sam Holliday and I run SHG Consulting - a
       sports marketing company specialising in offshore and grand prix
       yacht racing. As a company we represent the Plymouth Sailing
       (Messe Frankfurt).
       I would very much like to echo Marcel's sentiments. I believe
       strongly that Oman Sail and the SATT should have a European
       representative or provide the facility for current European
       teams to sell the event. With around 20 boats expected at the
       2014 Farr30 world championships I believe it could be very
       beneficial to have somebody there talking about the SATT and
       perhaps presenting it at an evening function. The same goes for
       the 2014 North Americans. Perhaps a stronger connection with the
       Farr30 class association as a whole is a good idea?
       I also agree that presentations to targeted yacht clubs could
       prove interesting.
       Increased participation will also come from increased visibility
       within Europe. During this years tour it was difficult to obtain
       any information from the website, social media and via European
       press during racing. I am not sure why this was as the
       information coming out was fantastic during 2013 - admittedly
       there was a larger european contingent.
       With regards to funding:
       Marcel I like your second point: Removing charter Fee and all
       entry fee becomes Prize Money for top 3 boats. However I can
       imagine it would be very difficult for OS to remove the charter
       fee completely. I do see a way around it - perhaps the charter
       fee is fixed at £5,000 with a reduction in entry fees for crews
       that have remained loyal to the tour. I would hate to see a
       charter fee removed and it have a possible detrimental effect
       upon boat maintenance.
       ^ Please do comment me if you feel differently...
       If you would like to contact me directly please do so:
       sam@shgconsulting.co.uk
       Cheers,
       Sam
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