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#Post#: 25--------------------------------------------------
Language as the lead
By: SK Rubina Rubi Date: September 16, 2023, 5:43 am
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All, what is rapport ? We can say that it is a feeling of
connection that you get when you find someone you like and
trust, and with whom you have a bond when you have the same
preferences, values ​​or priorities. There are
sellers who believe that generating rapport in the commercial
process is to start demonstrating the product by telling a joke
or making a “joke”. Not that this is prohibited, but if the lead
has already spoken to other companies, they may find this
approach a bit cliché and even “forced”. To generate true
rapport.
It is important that the salesperson has experience and finds a
common ground with the lead to make the connection. 2 – Use the
same Your product Phone Number List
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probably has its own terms, concepts
and other “techniques” that are understood internally in the
company or in the segment in which it operates. However, when
demonstrating a product, there is no point in using this same
language with a lead who has no understanding. The salesperson
must speak on an equal basis with the lead .
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That is, if the lead has more technical knowledge, then the
salesperson must show his technical knowledge. Even because, if
you don't show your level of understanding in the area, it's
very likely that the lead will consider that you don't have that
much knowledge and, in the end, you won't be able to provide the
necessary confidence to move forward with the sale. If the lead
doesn't show command, hold back the urge to speak technical
terms and other terminologies typical of your industry.
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