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       #Post#: 41--------------------------------------------------
       The one-time offer test illustrates another
       By: payel Roy Date: August 30, 2023, 3:47 am
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       Important principle of conversion optimization: Don’t let the
       fear of a short-term loss stand in the way of a long-term gain
       The offer they made turned a short-term customer into a
       long-term customer. If we have a lot of long term customers on
       our books, it can take some of the pressure off the need to
       constantly acquire new customers. Optimize Everything We engage
       in SEO because there are many similar sites. The benefit of SEO
       is we can occupy premium real estate. If we appear high on the
       search result pages, we are more likely than our competitors to
       command the customers attention. But we stand to gain a lot more
       stability if we are not wholly.
       Reliant on occupying the top spots, and therefore less
       vulnerable to Google’s whims. 3 Reasons Google Won’t Offer Car
       Insurance Comparisons in the US Anytime Soon The following is a
       guest column written by Rory Joyce from CoverHound. Last week
       Google Advisor made its long-awaited debut in the car insurance
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       vertical -- in the UK.
       Given Google’s 2011 acquisition of BeatThatQuote.com, a UK
       comparison site, for 37.7 million pounds ($61.5 million US), it
       comes as little surprise that the company chose to enter the UK
       ahead of other markets.
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       While some might suspect Google’s foray into the UK market is
       merely a trial balloon, and that an entrance into the US market
       is inevitable, I certainly wouldn’t hold my breath. Here are
       three reasons Google will not be offering an insurance
       comparison product anytime soon in the US market: 1) High
       Opportunity Cost Finance and insurance is the number one revenue
       - generating advertising vertical for Google, totaling $4
       billion in 2011. While some of that $4 billion is made up of
       products like health insurance, life insurance and credit cards
       the largest segment within.
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