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#Post#: 16--------------------------------------------------
This builds more trust in the brand
By: abu raihan Date: August 30, 2023, 5:16 am
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This type of video has a +46% video completion rate compared to
regular videos and a +300% click-through rate compared to
classic ads (Omnivirt) Purchasable Video: This is content that
allows social media users to purchase directly. With these,
shoppers no longer have to manually go and find the product they
want. All they have to do is click on the product they want in
the video, and they are automatically redirected to the
eCommerce site Live Video : Live video can hold viewers'
attention three times longer than pre-recorded video and can
produce six times more interactions.
This can be attributed to the fact Phone Number List
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that many feel that live video offers a
more authentic experience for the audience and adds a human
touch to digital marketing campaigns Educational videos : This
type of content adds value to the customer experience. With this
content, shoppers feel no pressure to buy and are more likely to
perceive brand value, beyond the products and services. All
these elements enrich the user experience, managing to present
the product in all its functions, making it clear why the
customer needs that particular product.
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These are aspects to consider within your marketing strategy, in
order to build and consolidate authentic relationships with
customers and gains credibility . All of this translates into
more repeat purchases over time. These are the main trends that
will dominate the eCommerce market throughout 2022, but how do
you translate this data into your marketing strategy? For your
eCommerce to be competitive, you need to structure a strategy
that includes all these elements, in order to convey the value
of your products to the customer and ensure an increase in sales
and a better online reputation.
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