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Will have to be created
By: abu raihan Date: September 3, 2023, 1:25 am
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Lab Stats and Tactics Global marketing trends 2022 Top social
commerce trends in 2022 The health crisis and the impossibility
of physically going to stores have prompted even the most
reticent to approach online commerce and a growing number of
companies are choosing digital channels to improve their
performance . In such a fluid context, social commerce, and the
trends that characterize it, are gaining relevance. Let's try to
delve deeper. Online commerce for the new generations From the
Shopify research, "Future Commerce", it emerges that already in
2020 online purchases.
In Italy were driven by users between 18 and Phone Number List
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35 years old (74% of total buyers) and it
is possible that this trend will become prevalent in the years
to come. come, as the purchasing power of the younger
generations increases. Mobile commerce The number of mobile -
driven sales is expected to double by 2025 . Companies will
therefore have to create spaces where it is easy to buy from
your smartphone or tablet, minimizing the steps required of the
user . This means that in order to develop an adequate social
commerce strategy , which is able to intercept potential buyers
in the "virtual places" where they spend the most time,
proprietary showcases or it will be necessary to use already
existing platforms such as Instagram.
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Facebook , Pinterest and others. What to do to make the most of
the potential of mobile commerce? The first step is to create
seamless, easy and intuitive shopping experiences by making sure
websites are optimized for mobile devices . Mobile is by far the
tool with which users connect to brands and it is essential that
the browsing and shopping experiences are optimal. Live
streaming sales According to McKinsey, live streaming sales made
through social commerce and eCommerce could represent 10-20% of
global sales by 2026.
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