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   DIR By: SK Rubina Rubi
       Date: September 14, 2023, 6:56 am
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       From upsell to enterprise, there are some extremely relevant
       factors to include in your pricing grid. Larger customers began
       to demand software that was different from the software used by
       small businesses. In addition to the grid of plans, to favor the
       average ticket, we created axes for upselling. That is, if an
       upsell account offered 10 users, and the customer needed more,
       he should hire more users to meet his needs. We limit the number
       of users to.
       Create these scales and monitor the company's growth. The
       execution of the strategy generated significant Phone Number
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       numbers for Superlógica, despite the
       sales : +200% new MRR in the second month; Average ticket
       started to rise; Customers better understood the differences.
       Upsell strategy execution However, when the question went to
       upselling, the reality was different: + 2K new MRR in the first
       and second month; Small turnover; Opportunities for the product
       were identified. Some lessons learned were the importance of.
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       Strengthening the company's target plan and the launch of a
       mobile app for condominium administrators. Which generated the
       following result: +10K new MRR in the fifth month; Frantic
       turnover; Nobody bought the bait plan anymore. Dealing with
       discounts Another issue that Superlógica had to learn to deal
       with was the recurrence of requests for discounts. Here, it is
       worth remembering that the average ticket was R$270 and the
       company wanted to increase this value in some way. Therefore,
       giving discounts was out of the question.
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