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       #Post#: 61--------------------------------------------------
       The company's values ​​and the reasons
       By: abu raihan Date: September 3, 2023, 12:16 am
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       It is essential to focus on the value that is offered to the
       customer by responding to his hidden needs and desires by
       exploiting the emotional and evocative power of the video itself
       Give your best in the first 10 seconds: arousing curiosity and
       interest in the first 5-10 seconds allows you not to lose users.
       To attract attention, you can opt for the use of a teaser why
       you have to watch the video must immediately be identified
       Inspire and entertain: the golden rule in the video world is not
       to be boring. A good dose of irony can be the right strategy, as
       well as original and creative content. The goal is to avoid
       harsh tones.
       On the contrary, it is important to activate Phone Number List
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       customers and engage them in a fun way
       ecommerce-marketing-trend-2022-chart3 Dove's video marketing
       strategy The vision of Dove, a well-known brand of personal care
       products, is: “We believe that beauty should be a source of
       confidence, not anxiety. That's why we're here to help women
       around the world develop a positive relationship with their
       appearance, helping them boost their self-esteem and realize
       their full potential." The company's #ChooseBeautiful campaign
       perfectly embodies the vision just described.
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       The video, shot in four cities, shows the real reactions of
       women when presented with the choice of going through two doors,
       one dedicated to "pretty" and the other to "normal" women.
       Nowhere in the video is a Dove product shown. The message
       focuses on the vision of the company, allowing viewers to make a
       stronger emotional connection with the brand. And it succeeds
       perfectly: within 24 hours of launch, the campaign received over
       24,000 views on YouTube and made 8.7 million impressions on
       Twitter.
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