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       #Post#: 33680--------------------------------------------------
       Me, Inc.: Build an Army of One (2014)
       By: Chiprocks1 Date: February 21, 2015, 12:42 pm
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       [center]Me, Inc.: Build an Army of One, Unleash Your Inner Rock
       God, Win in Life and Business by Gene Simmons (2014)
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       I had no illusions about Me, Inc.: Build an Army of One before
       picking it up. Honestly, I never had any intention of reading
       this until the furor over some of the things Gene Simmons had
       said in the book, and were reiterated on the talk show circuit
       when he was promoting and hyping the hell out of the book. I
       just had to see for myself if what he said was as bad as it had
       been made out in the press. The answer is both yes and no. Yes,
       it's going to offend some people and no it didn't offend me
       because I'm use to Gene saying ridiculous things all in the name
       of shameless promoting. He may actually believe the things he
       said and there may be a grain of truth to it, but I'm sure he
       put these things down knowing full well how it would be received
       from the media and for that alone, you have to applaud his
       ability to get people to read the book because on it's own, it's
       not much.
       The book is presented as a "guide for entrepreneurs". The first
       half of the book is basically a cliff-notes rundown of his life
       story: the 'ME' section, stuff that's already been covered
       before. The second half is about dispensing business advice that
       will help the reader: the 'YOU' section. Gene does his best to
       motivate you to get off your ass and pursue your dream. But the
       advice he gives out isn't groundbreaking by any stretch of the
       imagination. If you have a brain and can think for yourself, you
       will already know what you need to do. By the end of the book,
       it's really just a roundabout way of bragging about his
       accomplishments more than anything else. I wasn't expecting to
       learn anything and I didn't. One thing I did find funny while
       reading the book is that I kept thinking about a section in Paul
       Stanley's book where he goes on to say that and I'm paraphrasing
       here, "Gene isn't the businessman that people think he is.
       Anyone can throw something against the wall and have it stick
       sometime", which kind of nullifies everything Gene says in his
       own book. Anyway, definitely a Skip. Your better off search for
       other books on the art of business from some of the heavyweights
       out there.
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