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       #Post#: 26705--------------------------------------------------
       Coffee
   DIR By: Mac
       Date: March 6, 2014, 11:21 am
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       While I'm not engaged in this process of K-cups and coffee, tea
       or me... I found the conversation interesting on the aspect of
       proprietary food.
       [glow=red,2,300]
       Total Jerk Move?: Keurig's Next Coffee Maker Will Only Use
       Proprietary K-Cups
       [/glow]
       --- Quote ---
       > Keurig, maker of those single-serving coffee machines, has
       revealed that their next-generation devices will not work with
       any pods or K-Cups that are not "licensed." In other words:
       Keurig is adding DRM to its coffee! According to Keurig's CEO,
       this is being done to "ensure the system delivers on the promise
       of excellent quality beverages produced simply and consistently
       every time," but seems like a real jerk move.
       >
       > In this brief — yet lively — video, our experts discuss when
       locking down a system is OK and when it just feels wrong
       >
       --- End Quote ---
  HTML http://www.youtube.com/watch?v=ZD1ChvrZZfM
       #Post#: 34521--------------------------------------------------
       Re: Coffee
   DIR By: Mac
       Date: May 8, 2015, 11:26 am
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       Wow... they actually tried to do it... and it failed.
       Whodathunk!!!!
       [glow=red,2,300]Keurig backs down on K-Cup coffee pod
       strategy[/glow]
       Coffee company relents and will allow customers to use pods from
       other companies
       --- Quote ---
       > Keurig Green Mountain slashed its full-year sales and profit
       forecasts, and apologized to customers for the way it launched
       its recent coffee machine - forcing them to buy the company's
       exclusive pods.
       >
       > Keurig Green Mountain Inc. on Thursday also offered quarterly
       numbers that updated sales figures for its Keurig 2.0 brewing
       system.
       >
       > Sales of Keurig brewers have slowed in the past two quarters
       due to high prices of the 2.0 brewing system, poor initial
       reviews and confusion over whether the new machine could still
       brew certain brands.
       > New strategy
       >
       > On a quarterly earnings call this week, CEO Brian Kelley said
       consumers liked using unlicensed pods in its first-generation
       machine. But such pods were not compatible with the 2.0 system
       because the company added technology to it that would reject any
       coffee pod that didn't come with an electronic signature from
       Keurig — although it was reportedly very easy to trick the
       system.
       >
       > Known as DRM (digital rights management), the change became a
       sore spot for consumers who didn't like having updated their
       machines only to discover they were then forced to buy certain
       kinds of coffee — in packages that cost more than four times as
       much as previous options they had.
       >
       > "Quite honestly, we were wrong," Kelley was quoted by the
       Washington Post as saying. "We underestimated the passion the
       consumer had for this. We missed it. We shouldn't have taken it
       away. We're bringing it back.
       >
       > "Some consumers were confused [with the changes]," he said.
       "We've converted a lot of those unlicensed players into our
       system."
       >
       > In addition to angering its own customers, Keurig has become a
       focus for environmentalists who decry the company for pitching
       coffee pods that aren't currently recyclable and eventually end
       up in landfills.
       > Management changes
       >
       > The maker of K-Cup single-serve pods also named Peter
       Leemputte as its chief financial officer and treasurer,
       succeeding Fran Rathke.
       >
       > Leemputte, who will take charge on Aug. 17, was chief
       financial officer of Mead Johnson Nutrition.
       >
       > Rathke, who has been with Keurig for 12 years, will stay on as
       a senior adviser until September, Keurig said.
       >
       > Keurig said it expects full-year net sales to grow in the
       flat-to-low single-digit percentage range. It had earlier
       forecast middle to high single-digit percentage growth.
       --- End Quote ---
       Underestimated the passion? That was not the reason. It was a
       greedy bonehead move and people retaliated. There might have
       been passion to spotlight stupidity.
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