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#Post#: 22121--------------------------------------------------
How to Develop a Pitch
By: Mac Date: August 18, 2013, 1:53 pm
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[glow=red,2,300]How to Develop a Pitch[/glow] Excerpt:
HTML http://d1oi7t5trwfj5d.cloudfront.net/3c/16/048709df44e6be665bb83e98667c/hollywood-pitching-bible.jpg
[quote]Douglas Eboch (who pitched the story on which "Sweet Home
Alabama" is based) and Ken Aguado (the producer of web cooking
show"Yo Cuz: The Italian American Cook") have gathered their
tips for people that are eager to pitch their ideas to
Hollywood. They've written a book, "The Hollywood Pitching
Bible," and they've given Indiewire an exclusive excerpt of the
guide below, from the chapter "Constructing Your Pitch." For
more information on the book, check out the website to
ScreenMaster Books.
Once you’ve chosen appropriate subject matter the next step is
constructing your pitch. There will be situations where you will
be required to pitch your story in a time frame that ranges from
30 seconds (the classic “elevator” pitch) up to 15 minutes (20
minutes is considered the unofficial upper limit).
Pitch vs. script.
Let’s consider what a pitch actually is and how it differs from
the final product, such as a screenplay or teleplay.
Understanding this difference will make our tips for
constructing your pitch feel more logical and less arbitrary.
The most obvious difference is length. If your pitch is 15
minutes long, it can’t contain everything that will be in the
final screenplay. You will have to pick and choose the
highlights. You will have to summarize.
Another obvious but important difference is that a pitch is
delivered verbally. It is harder for listeners to follow things
delivered verbally, especially if the speaker is anxious or
rambles. What’s vividly clear in your mind may not always be
reflected by what you say. The complexity you might be able to
achieve on the page will have to be simplified for the pitch.
On the other hand, because a pitch is delivered verbally and
face to face, it can be more interactive. The listener can ask
questions or ask you to elaborate if they have concerns or don’t
understand something, or are taken with a particular aspect of
your idea. This can be a huge advantage for the writer – if they
are prepared.
It might be more helpful to say that a well-executed pitch is
analogous to the final product. One is not merely a shorter
version of the other. The act of pitching and the act of writing
are derived from different skill-sets. And this is why so many
writers have trouble with pitching, and why the best writers are
rarely the best pitchers.
Learning from trailers.
Try this exercise. Pick a recent movie you know well that is
also similar to the kind of film you want to pitch. Go online
and find the trailer for the movie, then study how the
distributor tackles their pitch. After all, a trailer is really
nothing more than the “audio-video” version of a two-minute
pitch designed to get you to want to see a film. The people who
make trailers do it for a living and some are quite good. Study
the things the trailer emphasizes: how it presents the concept
of the film, the characters, the setting, the plot, and how the
trailer “sells” what’s cool or compelling about the film. Does
the trailer accurately reflect what you know the film to be?
Does it represent what you loved about the film?
We are not saying you will be pitching the trailer for your
final product. There are significant differences between a pitch
and a trailer. For example, most pitches of any length will
include a fairly complete outline of the story: beginning,
middle and end. Whereas only a truly misguided trailer would
give away the ending to the film it’s selling. Trailers tend to
emphasize the “sizzle” rather than the “steak.” We’ve all seen
trailers that seem to give away the entire film, but consider
why this was done. In most cases it is because the trailer
makers had a hard time figuring out how to sell the film in a
concise way. On the other hand, we’ve all seen great moments in
trailers that end up not in the finished film at all. This may
be because the trailer was made while the film was still in a
longer, unedited form. But in some ways this is perfect metaphor
for the difference between a pitch and its final product. In
fact, a good pitch will frequently include details that may
never end up in the final product. Ironically, this is done for
clarity and not deception. We will soon see why this is so.
Let’s start with a few guidelines that will help you build your
pitch. These guidelines are not arbitrary rules. They are
designed to help you define the best aspects of your pitch. The
more defined your final pitch, the easier it will be for you to
present your intentions clearly and with the greatest chance of
success.
Building your full-length pitch.
The first step is to develop your pitch so that it will run a
full twelve to fifteen minutes. From there you can derive a
variety of shorter versions to suit your purposes. As we’ve
said, a 30-second pitch has a very different ambition than a
full-length pitch. But no matter how long or short your pitch,
you should always keep that good one-liner in mind as you
develop your pitch. Typically, this is how the notion of a movie
or television pitch originates and it can be helpful in guiding
the crafting of the longer version. If your 15-minute pitch
doesn’t reflect and deliver the promise of the great one-liner
that inspired you, there’s a problem.
There is a misconception among beginners that a pitch is merely
a plot summary of what the final product will be. And while this
may be true on a superficial level, successful pitching requires
a deeper understanding of the differences between your pitch and
your intended final product.
A fully executed screenplay contains every line of dialog and a
detailed description of every location and action. More
importantly, it embodies the sum total of the narrative momentum
that is usually only possible in a fully realized screenplay.
So, for example, the pleasure we get from seeing Rocky “go the
distance” at the end of the first “Rocky” film is a direct
result of the two hours we just spent watching the character
struggle to get there.
Imagine the difficulty of conveying the experience of Rocky’s
challenges in 30 seconds and you will come to understand the
problem. Even in 15 minutes it just might not be possible to
convey all the ups and downs of the character’s struggle in a
way that is meaningful. Does this mean a story like “Rocky” is
tough to pitch? Maybe, and in fact “Rocky” was sold to United
Artists as a spec script. But even if you decide this is the
kind of story you want to pitch, the essential nature of the
challenge is clear: you need to find a concise way to shorthand
the experience of the final product and why it will have special
merit. After all, you’re trying to convince someone to pay you a
significant amount of money for you to take what’s in your head
and execute a fully realized screenplay. That’s a big leap of
faith for a buyer. If you can’t get them to “see” the film,
there’s almost no chance they will buy your pitch.
Let’s over-simplify this point for the sake of clarity. If
you’re pitching a film that will be a comedy, is your pitch
funny? If you’re pitching a drama, will the pitch make the
listener cry? If it’s an action film, will your pitch be
exciting? If it’s a horror film, will the pitch be terrifying?
It seems self-evident that this should be true, but you might be
amazed how rarely it happens in the real world.
Let’s expand the point from there. What’s the central idea of
your story? Can it be summarized in 30 seconds? Can it be
summarized in 15 minutes? Let’s use the example of “Rocky”
again. Does your pitch rely on the nuances of understanding the
subculture of professional boxing? Or, do you really want to
tell a story about a subtle romance between an amateur boxer and
a shy wallflower? Maybe your story is more about Rocky’s
character transformation and less about the thrill of victory.
Don’t forget, at the end of “Rocky,” Rocky loses the fight.
If you understand this example, you will start to realize why
picking a pitch-appropriate subject matter is so critical and
why a simple plot summary is never adequate for a successful
pitch.
This is not a book about how to write a screenplay or a
teleplay, and we assume the reader has significant experience as
a screenwriter and has a solid understanding of the multiplicity
of elements that are needed to construct a fully realized story.
Not surprisingly, most of the narrative elements of a screenplay
or teleplay have a corresponding element in a pitch. But
typically these elements are presented quite differently in a
pitch. For simplicity, we will look at the elements of a pitch
one at a time, although every writer knows that these elements
frequently overlap, often in every sentence. Of course,
storytelling is storytelling, and the things that make a great
script are related to the things that make a great pitch, even
if the elements take a slightly different form in a pitch.
[/quote]
#Post#: 22129--------------------------------------------------
Re: How to Develop a Pitch
By: Chiprocks1 Date: August 18, 2013, 5:53 pm
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I'm gonna have to check and see if my Library has a copy of the
book, if they do, I will definitely check it out for myself.
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