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       #Post#: 20660--------------------------------------------------
       The Hidden Film Festival
   DIR By: Mac
       Date: July 7, 2013, 12:48 pm
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       [glow=red,2,300]The Hidden Film Festival[/glow]
       Would You Buy a Ticket Without Knowing What Movie You Were Going
       to See?
  HTML http://torontostandard.com/images/uploads/1955b9573dfcbb7f078a873fb19443db_main.png
       --- Quote ---
       > A new and completely hidden film festival is coming to Toronto
       on July 27 and 28. The premise: buy a ticket to a movie without
       knowing any details, and without finding out what you're seeing
       until you're in the theatre. Intrigued? The catch is that it's
       up to you to get the word out.
       >
       > In partnership with the Film Festival Guild, Hidden Film
       Festival is a movement to give independent flicks maximum
       exposure and build extra awareness. Taking place in a new city
       every Saturday throughout July, the film festival moves from
       city to city: Toronto, Paris, Dublin, and London. With limited
       screenings, each movie gets a premiere in one of the four
       cities. No industry press is invited and tickets are few.
       >
       > The promotion of the films all come from spectators: tweeting,
       blogging, and talking about what we've seen. Hidden Film Fest
       will make sure viewers are able to engage by allowing you to
       write down tweets on paper (for non-smart phone users), with
       sample tweets coming up during breaks at screenings. A livefeed
       will connect festival-goers through all four cities, instantly
       revealing reviews of the film.
       >
       > With major studios depending on their pre-release promotion
       for the a huge portion of sales and success, it's a gamble for
       producers to be putting promotion into the hands of social media
       and word of mouth. But the buzz that the Hidden Film Fest is
       bound to generate might do that work for them. Besides, all
       these films are independents - with a presumambly unknown group
       of filmmakers, we imagine their promotion would run on that kind
       of business anyways. This isn't lazy, it's smart PR.
       >
       > We called out Cineplex last month for asking people to spend
       more on a movie ticket that includes a digital download before
       knowing if they even like the movie. But the Hidden Film Fest
       seems shenanigan free, as the festival comes with it's own charm
       of the surprise and what they're calling a new cinematic
       experience. Plus, tickets aren't especially expensive ranging
       between $10 - $13 - it's just your average night out at the
       movies with a little more of a spontaneous feel.
       >
       > This concept would be especially appealing to people like my
       mother, who refuse to hear any details about a movie before
       seeing it and was annoyed with us for telling her Jamie Foxx
       appeared in Django Unchained.
       >
       > Limited tickets to the two Toronto shows can be found here.
       Pair your night at the movies with a blind dinner at O'Noir if
       you really want to have no clue what's you're getting into that
       eve.
       --- End Quote ---
  HTML http://www.youtube.com/watch?v=qsYRNmkE6Sk
       #Post#: 20661--------------------------------------------------
       Re: The Hidden Film Festival
   DIR By: Chiprocks1
       Date: July 7, 2013, 12:58 pm
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       I like the idea of avoiding spoilers and going into a movie with
       no knowledge. But what if they show some indie crap where it's
       done by an amature and he has no sense of story or film making?
       What if that person turned out to be Michael Bay? I would of
       course be disappointed.  ;D
       #Post#: 20666--------------------------------------------------
       Re: The Hidden Film Festival
   DIR By: Neumatic
       Date: July 7, 2013, 1:44 pm
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       I"m all for this, I usually pick movies at the film festival
       with as little knowledge as possible so I'd totally be up for
       this.
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