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#Post#: 81--------------------------------------------------
Information from consultants who work
By: Rasel Rasel Date: September 16, 2023, 4:37 am
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The content structure is based on storytelling: this is a more
discreet way of applying storytelling, but very efficient. The
idea is to use the steps in the structure of a story to organize
content, this way the reader will go through a journey with a
beginning, middle and end and learn something new. Now that
you've seen everything you need to apply the storytelling
technique to your business, it's time to get inspired by success
stories. Examples of successful storytelling You may be
wondering about the billion dollar story. I didn't forget to
tell you. But first I'll show you two success stories.
Two brands that used storytelling in their advertisements to
create empathy with the consumer. One of them was even voted by
the public as the best advertisement of the Super Bowl. Eduardo
and Mónica da Vivo Despite being Phone Number List
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released in , many people still
remember this commercial. Proof that storytelling really works
to better record things in memory. Less than days after its
release, it had already reached almost million views on YouTube.
What makes a video have almost million views in less than days?
Storytelling. Puppy Love by Budweiser This commercial was voted
by the public as the best Super Bowl advertisement of that year.
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Basically, it tells the story of a little dog who always runs
away to meet his horse friend. The brand only appears at the end
of the commercial. At no point do they talk about beer or
Budweiser. It may seem crazy. But in , a -second commercial
during the Super Bowl halftime sold for more than million. More
than million people watched the broadcast on television. This
was their opportunity to convince more than million people that
they should be drinking Budweiser instead of any other beer. Why
would they invest so much in a commercial where the brand only
appears at the end.
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