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#Post#: 71--------------------------------------------------
From some fairly full-featured packages
DIR By: Shovo Ray
Date: September 2, 2023, 10:55 pm
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Clicky (paid, recurring) HaveAMint (paid, one time fee) Woopra
(paid, recurring) Piwik (free) Google Analytics (free, except
that you are giving them all sorts of data :D ) For ease of use
and feature sets I tend to either go with Clicky, Mint or Google
Analytics. I haven't spent much time with Woopra and I find
Piwik to not be as intiuitive or as user friendly as the other 3
I mentioned (which is even more important when the client
wants/needs access.) Speaking of tracking, you should consider
getting familiar with a cheap virtual phone number vendor (I
would recommend phone.com) as well as Google's URL builder for
tracking potential adverts and media buys down the road (as well
as offline adverts if you end up servicing that aspect of the
client's marketing campaign.
If you use Google Analytics, another cool tool to use is Raven's
Google Analytics configuration tool I generally recommend
staying away from tracking numbers because it can screw up your
Google Places rankings and trust but when I use them I typically
just make them images on whatever page they are Phone Number
Data
HTML https://dbtodata.com/phone-number-data/
being listed on and I
never use them for IYP citations (listings on sites like Yelp,
Yellowpages, Merchant Circle, etc). Planning Out Link Building
For local sites, you'll want to attack link building on two
fronts: 1. External links 2. Citations. Before you get into any
of the link planning, you should get the client set up in
KnowEm. KnowEm will help get the client on all the relevant
social networks and goes a long way in establishing the base for
the client to control it's branded.
HTML http://zh-cn.canadapeople.club/wp-content/uploads/2023/08/image_2023_08_29T07_20_58_965Z-300x182.png
HTML https://dbtodata.com/phone-number-data/
Searches and branded SERPs. You can choose from a variety of
packages from basic registration to complete profile set up
(bio's, pictures, descriptions, etc). Once these profiles are
built, you can begin building links to them (and link to them
from the client's site) to further the client's domination of
their own branded SERPs. For citations, I would recommend using
Whitespark (we reviewed it here). Whitespark really is an
essential tool in building citations, tracking citations, and
doing competitive citation research. Speaking of citations, each
year David Mihm releases the Local Search Ranking Factors and I
would highly recommend saving each year's version and refer back
to it when designing your citation building plan(s). As for
traditional link building, it's fairly similar to non-local.
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