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       #Post#: 21--------------------------------------------------
       Supply Chain Management and Business Analytics
       By: Rasel Rasel Date: September 12, 2023, 7:11 am
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       However, the number of impressions helps you know if your ads
       are running normally. For example, a very low number of
       impressions could be a sign that your audience is not configured
       properly and therefore Facebook is unable to distribute your ad.
       Relevance Score This is a score that Facebook gives from to to
       your ad to indicate how more or less relevant than other ads
       that are targeted at the same audience it is. Facebook itself
       recommends not trying to increase this metric if your ad is
       already generating the expected results.
       Because it is entirely possible for an ad with a low relevance
       index to be efficient. Actions such as improving creative or
       audience segmentation to optimize your results can consequently
       increase your relevance score. Conclusion In this article, you
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       saw that trying to track and optimize
       all the metrics that Facebook provides can be a waste of time,
       money and energy. This is because not all of them actually show
       whether the results of your campaigns are good or not. That's
       why I showed you the main Facebook metrics that you should
       track: number of results per day, cost per result and ROAS.
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       Remember that a result can mean something different depending on
       your objective, for example, it could be a visitor becoming a
       lead, a follower making a purchase or even your audience
       watching a video until the end. You also saw the secondary
       metrics that serve to give you insights into points that can be
       improved if you notice that your campaigns are not giving the
       expected return. Secondary metrics include click-through rate,
       engagement, and potential reach. Facebook post size is studied
       by marketing experts around the world. But there is no country
       where it is as controversial as in Brazil.
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