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       #Post#: 11--------------------------------------------------
       The measurement period should 
       By: Arfan hossen Date: September 12, 2023, 5:18 am
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       Which you measure the number of users and the number of events
       factored into your conversion rate calculation. Of course there
       is no single answer to this question. The key criteria for
       deciding the length of the period are The measurement period
       should be short enough to have time to track the conversion rate
       over multiple periods and still have an impact on the business.
       The measurement period should be long enough not to be
       susceptible to random fluctuations and still capture as many
       structural fluctuations as possible. For example many BB sites
       have lower traffic on the weekends when their primary users are
       away from the Phone Number List
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       office. If such websites tracked
       conversion rates on a daily basis they would see large swings
       that will have nothing to do with the sites actual performance
       but simply caused by the difference between weekdays and
       weekends.
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       Be aligned with sales and product development cycles . For
       example if you roll out major design updates once a month it
       would be problematic to use an entire quarter as a measurement
       period during each period you would measure different new
       templates and thus not know which changes really made a
       difference to the conversion rate.
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