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Is it about finding a keyword with high
DIR By: payel Roy
Date: August 30, 2023, 4:16 am
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Search volumes Is it about doing what the the successful people
are doing? Is it about doing what everyone else is doing, but
just being better at SEO than they are? Possibly, but this type
of thinking is more to do with tactics than opportunity. A
marketing opportunity is better evaluated for a higher level.
Take the 5,000 ft view. Ask: Can I supply something in short
supply? Can I improve on an existing product or service in way
that is considerably superior? Can I supply a genuinely new
product of service? For example, there is a market opportunity.
For search engine news. Is it a good opportunity for a new
entrant? Probably not, as this market is saturated by
established players. The audience already have their needs met.
However, there might be better opportunities for news on, say,
3d printers, or some other emerging technology where there is a
need, but it isn’t Phone Number Data
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well served. Of course,
these opportunities can narrow over time as more and more people
see the opportunity, and move into the space. Perhaps the most
lucrative opportunities score highly in each area.
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They are in short supply, they are relatively new, and you can
improve on something people already do. A good example would be
the iPhone. When they came out, there was only one iPhone, they
were new(ish) idea for the target market, and they integrated
functions people already performed, but did so in a superior
way. It’s little wonder Apple could charge such high margins on
them, and it took competitors a long time to catch up. Anyone
releasing a smartphone today would have to improve on those
areas - price point is probably the obvious opportunity.
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