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       #Post#: 35--------------------------------------------------
       A simple and clear range of products
       By: Abu raihan1 Date: September 10, 2023, 5:34 am
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       Amazon, but to offer a product or service that is different
       from all the others . Customers want simplicity. By restricting
       the available options to a minimum, they guarantee a unique and
       rewarding customer experience and effectively communicate trust
       and a sense of belonging. Brands that adopt a direct-to-consumer
       approach also share a focus on the concepts of brand equity and
       brand purpose. In this sense, importance is given to a new set
       of values ​​such as transparency and authenticity,
       which customers are looking for, but which they can no longer
       find in the traditional offer. It doesn't matter if the quality
       of the product isn't the best ever or the price isn't the
       lowest.
       Ultimately they offer what the customer Phone Number List
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       wants to feel satisfied.  for the customer
       also allows to acquire greater credibility and to build solid
       foundations for a relationship of trust that lasts over time.
       Nike's direct-to-consumer strategy Nike is perhaps the prime
       example of direct-to-consumer marketing. The US company has not
       only pursued this sales approach aggressively, but its
       advertising, social content and product development embody the
       best of the D2C ethos: emotionally charged storytelling that
       enters the world of its audience without invading it.
       d2c-direct-to-consumer 3. Green marketing In recent years,
       attention to sustainability and the environment has grown
       considerably.
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       The research conducted by Nionisma in collaboration with Spin
       Life shows particularly interesting data. 61% of Italians are
       willing to change their purchasing habits to reduce the impact
       on the environment and 43% consider the environmental impact of
       packaging a very important aspect in decisions to purchase food
       products. In 2022, attention to these issues continues to grow .
       This translates into a marketing opportunity for businesses and
       eCommerce.
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