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       #Post#: 997--------------------------------------------------
       Have Apple lost the plot? 
       By: Dr Z Date: June 6, 2019, 9:38 am
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       ;)
       £6k for a Mac Pro?  hmm, yeah, OK
       Another £5k for a Display. ... well, if its that good, Yeah,
       alright.
       ..But that Display doesn't have a stand, if you want the stand(a
       piece of aluminium that's another £1k... WTF??
       I suppose I get it, when there is a wealth divide such as we
       now have, and you are a fashion company, such as Apple obviously
       see themselves as,  then you have to make sure you offer
       products that go RIGHT UP as far as people are crazy enough to
       pay.
       From the people I have spoken to, Apple's original userbase
       (Creative professionals and Hipsters) are looking on, saying
       "nice", but I'll stick with an iMac Pro, or an iPad Pro.
       
       I think with this new Mac Pro, along with the silly iPhone
       prices, Apple are now going straight for the fashion market,
       Millionaire CEO's and those that wish to emulate them on
       Instagram. I've heard people say that if you max out the specs
       on these things, you can be looking at a £50k total!
       #Post#: 999--------------------------------------------------
       Re: Have Apple lost the plot? 
       By: cu3ed Date: June 6, 2019, 9:47 am
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       Its all in context
       Its  "referance" monitor, we have one and I think it cost
       something like 30k. So if the Apple screen matches up then that
       is colossal saving for pro/ industry people.
       Also the stand. Yea its a rip off, but our screen has been
       replaced/ updated about 4 times over the years. The stand is
       never changed as its going on teh same one over and over. The
       £200 VESA Mount adapter is a full on con though, just because
       Apple decided to make there own needless mounting. Also the
       stand offers nothing special at all.
       If you know anyone at home that buys one you can laugh, they
       will never find a use for it in that setting.
       Saying that, I dont know one studio in teh last 10 years that
       using any Apple stuff what so ever. They burned there bridges
       with shitty inpractical designs, lack of ability and shitty
       breaking software and updates.
       #Post#: 1118--------------------------------------------------
       Re: Have Apple lost the plot? 
       By: The_Lone_Wolf Date: June 7, 2019, 4:52 am
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       Yes, yes they have lost it.
       #Post#: 1141--------------------------------------------------
       Re: Have Apple lost the plot? 
       By: doc Date: June 7, 2019, 6:38 am
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       Yes they have lost the plot , they have great home PC's but they
       are still quite expensive . But if this was for a workplace of
       an edit suite/studio there are much better industrial options.
       If they have come out with a proper reference then they are
       still about 20 years behind the competition, if it does matchup
       up as cu3ed says it could be a saving , they do have much better
       economies of scale than others in that market . But it's a first
       where Apple will come in cheaper than their competitors.
       We have some insanely expensive monitors ( for TV broadcast)
       used to check pictures ( overscanned) so you can see the audio
       tracks and subs data, check colours are legal , they need
       calibrating every 12 months , pretty much on 24/7 365 ( Apple
       don't make products that last)
       worked around a lot of local broadcasters and content makers and
       I don't see much Apple equipment at all , although stuff like
       final cut is pretty damned good especially if your a youtuber,
       only time i see a lot of Apple is with graphic design, which I
       think this product is aimed at, apparently it lacks HDMI or SDI
       connections ( which is understandable with it being 6k) so its
       not going to be integrated into other systems as a stand alone
       monitor .
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