DIR Return Create A Forum - Home
       ---------------------------------------------------------
       maryam
  HTML https://montada.createaforum.com
       ---------------------------------------------------------
       *****************************************************
   DIR Return to: General Discussion
       *****************************************************
       #Post#: 65--------------------------------------------------
       Google presents the highest intent of any marketing 
       By: payel Roy Date: August 30, 2023, 3:48 am
       ---------------------------------------------------------
       Channel available to insurance marketers. If marketers need to
       move the needle in a hurry, this is where they spend. Regardless
       of how Google actually structures the pricing, the conversion
       point will be much more efficient for the consumer since they
       will be armed with rates and thus there will be less conversion
       velocity for Google. The net-net here is a much more efficient
       marketplace, and one where Google can expect average revenue to
       be about $250 per sold policy. How does this match up against
       the $45 unit revenue they would significantly cannibalize? The
       most optimized and competitive carriers can convert as high as
       10% of clicks into sales. Since Google would be presenting
       multiple policies we.
  HTML http://zh-cn.canadapeople.clu
       b/wp-content/uploads/2023/08/image_2023_08_29T07_20_58_965Z-300x
       182.png
  HTML https://dbtodata.com/phone-number-data/
       Can expect that in a fully optimized state, they may see 50%
       higher conversion and thus 15% of clicks into sales. Here is a
       summary of the math: With the Advisor product, in an optimized
       state, Google will make about $37.50 ($250 x .15) per clicker.
       Each cannibalized lead will thus cost Google $7.50 of unit
       revenue ($45 - $37.50). Given the dearth of compelling
       comparison options in insurance (that can afford AdWords),
       consumers would definitely Phone Number Data
  HTML https://dbtodata.com/phone-number-data/
       be intrigued and so one
       can assume the penetration/cannibalization would be significant.
       Of course there are other impacts to consider: How would this
       affect competition and average revenue for non-cannibalized
       clicks? Will responders to Advisor.
       Be incremental and therefore have zero opportunity cost? 2)
       Advisor Has Poor Traction in Other Verticals Over the past
       couple of years, Google has rolled out its Advisor product in
       several verticals including: personal banking, mortgage, and
       flight search. We know that at least mortgage didn’t work out
       very well. Rolled out in early 2011, it was not even a year
       before Google apparently shut the service down in January of
       2012. I personally don’t have a good grasp on the Mortgage
       vertical so I had a chat with a high-ranking executive at a
       leading mortgage site, an active AdWords advertiser. In talking
       to him it became clear that there were actually quite a bit of
       similarities between mortgage and insurance as it relates to
       Google including.
       *****************************************************