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       #Post#: 21--------------------------------------------------
       Sony Looking at Less Upfront Costs with the PlayStation 4!
       By: Ryan Date: May 28, 2011, 10:06 pm
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       It's a point that many gamers can argue about until they are
       blue in the face, but this generation, Sony's PlayStation 3
       started out of the gates with a limp.  That limp was likely the
       result of an exorbitant price point when the console launched at
       $599.  The company which chose to include some pretty cost
       intensive features in their new machine had little other option
       than to price the do-everything machine where it did.  Having
       just made note of the PlayStation division's recent success in
       their latest corporate financials, it appears that the
       PlayStation 3 is finally starting to bring  in revenue for the
       electronics maker.
       This week, Sony also confirmed that they are indeed working on
       the PlayStation 4.  While no specifics around the device have
       been disclosed at this time, the company did say that the next
       generation hardware will be handled differently this time
       around.  Sony's Cheif Financial Officer Masaru Kato, said "It is
       no longer thinkable to have a huge initial financial investment
       like that of the PS3."   No clarification was made on the
       statement, and it can only be taken to mean that Sony won't have
       the same types of costs associated with their next console.
       Here's to hoping that their next console isn't $600 at launch,
       irrespective if they shave some of the production costs.
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